About me

Digital Marketing Specialist with solid and progressive social media marketing and PPC advertising expertise. Broad-based background with experience in Sales, Customer Success and Customer Service. Team player and tactical planner with the ability to attract and secure key players in building strong and lasting business relationships. Recognised for decisive leadership and proven ability to face challenges head-on and execute smart decisions while directing campaigns. Currently seeking a position that will help me grow as an independent and professional marketer. Confident that my proactive approach, determination, work ethic, and positive attitude will be an asset to your organisation.

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Work history

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Digital Marketing Specialist and Business Development Representativeisendu
Jun 2022 - Dec 2022London, United KingdomFull Time
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Digital Marketing Specialist and Head of Business Development Centergruppo marcar
Mar 2020 - Sep 2021Rimini, Italy
- Developed social business strategy and solution definition for client products, services and platforms. - Collaborated with Marketing, PR and Sales teams to define the overall communication strategy and monthly targets for leads and reputation. - Established local search profiles with Google My Business that ranked first in SERPs' first positions and improved SEO with targeted Blog Posting. - Deployed paid social campaigns with an eye to ensuring consistency and a coherent tone of voice among website, organic social and advertising. - Increased progressively monthly leads by 25% and developed creative presentations and campaign reports to show progress to dealer's management. - Conducted Budgeted Marketing Campaigns on Google Ads, integrated overall lead acquisition strategy, and increased paid search traffic. - Managed customer reviews and messages to enhance user retention and shared best practices with sales to build an efficient lead follow-up strategy. - Optimised the company’s email newsletter with disrupting copy and improved landing pages that boosted open and conversion rates by 8% and 3% - Coordinated cars' launch events, both digital and physical, for clients and stakeholders for previews and private events - Presented the Car for Collection and Technical Explanations - Provided Sales Recommendations to Customers for Opel's and SEAT's electric vehicles and scooters

Education

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Master’s Degree Communication and Media StudiesCatholic University Milan
Aug 2017 - Dec 2019Milan, Italy
Relevant Subjects: - Financial Management & Fund Raising for Artistic and Cultural Events - Advanced Business English - Museum Management & Museology - Art Criticism & Phenomenology - Cultural Institutions and Policies - The perception of Technologies related to Art Retail
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Bachelor of Arts (BA) University of Bologna
Aug 2014 - Jun 2017Bologna, Italy
Relevant Subjects: - Cultural Heritage - Modern History - Late Modern History - History and Technique of Photography and Audiovisuals - Greek and Roman Archeology and Art History - History of Modern And Contemporary Art