Born in Madrid, Londoner since 2004... I thrive to find solutions and different ways of doing things where by the outcome will have positive impact for the business and the end user. I love to design beautiful interfaces, making sure the experience is seamless whether on desktop or on mobile. Positive and energetic creative mind.
Projects
- Cube Online WebsiteCube Online is a digital agency helping businesses with their online presence (discoverability...Be Found on Google, aesthetics...Look good, and engagement...Sell more) From the biginings Cube Online works closely and help small business owners with their online presence with the primary goal of being found online, making sure the business looks good online by setting up, maintaining and curating all the information that goes into their online channels, and last but not least customer engagemen
- Intervals - Your new iPhone timer AppThe "What" Improving the timer feature of the iPhone clock app (Default app) The "Why" Because when exercising, especially high intensity interval training you need to follow and stick to timings. In this case, I would love to use my iPhone while training since I am already carrying it with me wherever I go, it can provide more assertive timings to my daily workout. I believe more people would use it while training if this feature was built, and it would be nice to empower people to exercise and improve their lifestyle.
- Textbook Trade WebsiteTextbook Trade is an online platform where City University students can buy and/or sell their old textbooks to their fellow students. The project was initiated by Green Dragons and funded by City University Student Union. As with any ecommerce experience the user’s journey needs to be as seamless and painless as possible. By stepping into the user's shoes I could identify pain points, this meant me spending time interviewing and observing university student behaviour. Subsequently, the main points of emphasis were: The registration process should be simple, straight forward and quick Only university students should be allow in the platform Available books should be visible to everyone (registered users or not) We should make sure only legitimate books are uploaded to the platform without pulling off the user by filling up too much information while uploading their textbooks Money transactions are not allowed in the platform so students are encouraged to meet in campus for the exchange
- Principal Plans WebsiteAmazing opportunity of working closely with the founder and CEO of Principal Plans in their new 2015 website. It took approximately 1 month, with meetings each week. The roadmap ran like this: WEEK 1: INTERVIEW WITH THE FOUNDER The main goal was to capture their business needs at the highest level. Using this opportunity to let the user talk around their problems/goals freely (the client’s perception of their problem is just as important of what they’ve asked you to build). After establishing a context for both myself and the client it was time to ask more direct questions around branding, feature requirements etc. to begin the speicifcation process for the project. WEEK 2: WEBSITE CONTENT REVIEW AND OPTIMISATION Started creating content for the site, ensuring the tone and message is consistent throughout the site and reflective of brand. After the basic copy has been drafted it’s important to redo it for the purpose of SEO, hitting as many keywords as possible. WEEK 3: LO-RES WIREFRAMES AND INSPIRATION I personally prefer to start with drawing wireframe ideas on paper, sometimes even the complete site navigation. Although some clients might not like you showing up in week 3 meeting with a bunch of drawings... I love it! It’s all about driving the client through the whole experience; starting from the draft-hand drawn wireframes, moving to website examples and competitors sites, some imagery moodboards and colour inspiration and I always leave for last a sneak peek of how the homepage could look like... WEEK 4: DEVELOPMENT, DELIVERY AND FUTURE PLANNING It is now when all the time and effort put into preparation pays off. All the content, site navigation, site structure, imagery and colour has been already discussed so all left is open up Brackets/Sublime text and start copy & pasting ;) Once the site is complete it’s presentation time! This becomes a lot easier if you have included the client from day 1. The outcome was : A site that the client loves Because it feels like you've built it together (although the client didn't do much of the work!)
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Work history
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UX DesignerHSBC
London, United KingdomFull Time
I design and deliver ‘end to end’ UX solutions for a native iOS B2B app. I work in a scrum agile team where I have to challenge the UX strategy with the stakeholders. Part of my daily activities are assisting and supporting the UI Designer and the DEV team to make sure we keep the consistency across the digital standards of the app and from HSBC, we also apply UCD methodologies to improve and challenge the product’s roadmap.
On the other hand, I also run workshops and brainstorm sesions, sprints, do user research, journey mapping, user flows, wireframes, critique sessions, prototyping and presentations.
UI UX DesignerBarclays
- London, United KingdomFull Time
Drive innovative ideas to keep the Digital Design team at the forefront of digital design.
Work with key stakeholders across the business, to leverage expertise in customer insight, technology and product to rapidly develop and progress innovative ideas and solutions to meet customer needs. Synthesise the latest thinking and applying it to the unique circumstances of Barclays Insurance,
including developing new patterns and behaviours in user interfaces.
Work from upstream design specifications (wireframes and the equivalent), or from
suggested approaches, developing a variety of graphical design artefacts.
Collaborate with UX researcher for research, user testing and other differents methods of research.
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Skills
- Sketch
- UX Design
- Research
- Product Design
- Workshop Facilitation
- User Flow
- Wireframing
- Experience Mapping
- Prototyping
- Presentations
Education
BA(Hons) Digital Media Design 2:1University of The Arts London (UAL)
- London, United Kingdom
FMP: Interactive Installation (Gen.U) involved; C++, Java, Javascript, Linux, Processing, Arduino.
I developped my Film and Editing skills using Final Cut Pro, Premiere,Motion and aftereffects.
Online radio designed and prototype developed built in Flash/ ActionScript 3.
I learned basic HTML, CSS, PHP & MySQL skills.
Introduction to Cinema 4D.
Basic Pure Data, Processing and Arduino.
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BTEC Multimedia 3 A Levels (AAA)Croydon College
- Croydon, United Kingdom
FMP: Interactive Journey throughout the creative process built in Flash/ActionScript 3.
Introduction to Final Cut Pro.
D&AD: competition submission for Lloyds TSB campaign.
Kinetic typography project designed in Flash.
Introduction to frame by frame animation using Photoshop.