Marisa Hinrichs Freelance Digital Business Consultant, Journalist | The Dots
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Marisa Hinrichs

Freelance Digital Business Consultant, JournalistBerlin, Germany
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Marisa Hinrichs

Freelance Digital Business Consultant, JournalistBerlin, Germany
About me
I’m a digital marketing expert and journalist. Currently I am working as a consultant specializing in improving communication strategies and helping to establish a strong digital identity for brands (Aesop, AMAG CH (Audi, Volkswagen, ​Š​KODA) & MINI Germany, HUGO BOSS AG, Spotify DACH, VICE LLC & and promising start-ups alike
Projects
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Work history
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    JournalistSelf Employed
    Berlin, GermanyFreelance
    - Sony Music & Brand: Last project in Copenhagen (07/2018) World Premiere Audi E-Tron + Interview with Tom Grennan: Brand awareness through live entertainment - the effect of music on consumer perception and behaviour - Blog Bohème (Interview with Hot Chip / Joe Goddard in Berlin) - Horizont.net (Writing Tech News / Frankfurt) - powersnap.com (Media Trends), - ICS Digital LLP (SEO / Sports topics) Preferred topics: Music, Crypto, AI, Financial / Business, Tech
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    Interim Change Management Consultant / Communications Lead Digital Advisory Services (EMEA, APAC, UAE)Julius Baer
     - Zürich, SwitzerlandPart Time
    Achieved: • I have won ​two awards for my team​ ​(Private Banker International: Outstanding Wealth Management Technology Platform Switzerland (Dec. 2019) and UK Wealth Management Award: Change Management Process/ Best Implementation of a Technology Solution, (Jan. 2020)) • Constantly improving the release processes, taking into account different project methodologies, e.g. Scrum • Coordinating go-live activities • ​Video Production​ for Julius Bär with external Illustrator Moree Wu: Writing the storyline, coordinating the whole production, incl. voice over and sound design • ​Writing financial factsheets and release notes​ about new enhancements of the software and fintech trends in Singapore and Hong Kong • Re-Design of international Website​ ​for DiAS + restructuring the whole training material content • ​Educating​ Investment partners and relationship managers with short video call-outs (which I produced with Adobe Premiere / GRAVITY), as well as ​floor runner trainings in Zurich+Geneva​ and ​web based trainings (Cisco-Jabber)​ on new software features, risk management topics, MiFID II, CoCo Bond changes and machine learning investment idea enhancements • Maintaining all global training templates and materials; coordinating with local training teams (train the trainer principle) and project owners on best practices
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Skills
  • CRM Campaigns
  • Social Media Advertising
  • Consulting Clients
  • Analytics
  • Empathy
  • Strategic Analysis
  • Team Building
  • Writing
  • Video Advertising
  • Project Management
Education
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    Study Abroad ProgrammeMiddlesex University
     - London, United Kingdom
    Media Production and Publishing
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    BSc Honours | Major: JournalismSAE
     - Berlin, Germany
    Student of Crossmedia Production & Communication Expression / Moderation technique Cognitive psychology in addition to online magazines Online Publishing Research, Report, Statistics Film theory / Screenwriting Film / Editing Photography / Film and Light Setting