Marisa Hinrichs

Freelance Digital Business Consultant, Journalist

Level
Senior
Location
Berlin, Germany
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I’m a digital marketing expert and journalist. Currently I am working as a consultant specializing in improving communication strategies and helping to establish a strong digital identity for brands (Aesop, AMAG CH (Audi, Volkswagen, ​Š​KODA) & MINI Germany, HUGO BOSS AG, Spotify DACH, VICE LLC & and promising start-ups alike

Skills

  • CRM Campaigns
  • Social Media Advertising
  • Consulting Clients
  • Analytics
  • Empathy
  • Strategic Analysis
  • Team Building
  • Writing
  • Video Advertising
  • Project Management

Companies I’ve worked with

  • VICE

    VICE

    • Publishing
  • U

    Universal Music

    • GroupM

      GroupM

      • Advertising
    • S

      Self Employed

      Work history

      Currently

      Journalist

      Self Employed

      Jan 2017
      • Berlin, Germany
      • Freelance
      • - Sony Music & Brand: Last project in Copenhagen (07/2018) World Premiere Audi E-Tron + Interview with Tom Grennan: Brand awareness through live entertainment - the effect of music on consumer perception and behaviour - Blog Bohème (Interview with Hot Chip / Joe Goddard in Berlin) - Horizont.net (Writing Tech News / Frankfurt) - powersnap.com (Media Trends), - ICS Digital LLP (SEO / Sports topics) Preferred topics: Music, Crypto, AI, Financial / Business, Tech

      2020

      Interim Change Management Consultant / Communications Lead Digital Advisory Services (EMEA, APAC, UAE)

      Julius Baer

      Jun 2019 - Apr 2020
      • Zürich, Switzerland
      • Part Time
      • Achieved: • I have won ​two awards for my team​ ​(Private Banker International: Outstanding Wealth Management Technology Platform Switzerland (Dec. 2019) and UK Wealth Management Award: Change Management Process/ Best Implementation of a Technology Solution, (Jan. 2020)) • Constantly improving the release processes, taking into account different project methodologies, e.g. Scrum • Coordinating go-live activities • ​Video Production​ for Julius Bär with external Illustrator Moree Wu: Writing the storyline, coordinating the whole production, incl. voice over and sound design • ​Writing financial factsheets and release notes​ about new enhancements of the software and fintech trends in Singapore and Hong Kong • Re-Design of international Website​ ​for DiAS + restructuring the whole training material content • ​Educating​ Investment partners and relationship managers with short video call-outs (which I produced with Adobe Premiere / GRAVITY), as well as ​floor runner trainings in Zurich+Geneva​ and ​web based trainings (Cisco-Jabber)​ on new software features, risk management topics, MiFID II, CoCo Bond changes and machine learning investment idea enhancements • Maintaining all global training templates and materials; coordinating with local training teams (train the trainer principle) and project owners on best practices

      2020

      Freelance Consultant / Project Lead: Samsung

      SIR MARY

      Feb 2019 - Mar 2020
      • Zürich, Switzerland
      • Freelance
      • Strategist / Project Lead for Samsung CH and a podcast Production for Allianz CH

      2019

      Project Lead / Acc. Direction Daimler

      Buddybrand

      Nov 2018 - Jan 2019
      • Berlin, Germany
      • Freelance
      • Mission: Onboarding a new automotive client • Building a team (10 people) • Change Management / Control and monitoring of digital transformation process with Daimler and their previous company • Business Development and process structuring: Creating Manuals, playbooks with an eye on safety guidelines, internal and external (tool) onboardings • Planning and running a three day workshop • Budget responsibly + video production planning in Zurich and Berlin • Consulting regarding new monitoring, listening, reporting tools, editorial plans and cross-compliance systems • Market analytics and development of new content ideas

      2018

      Freelance Interim Global Campaign Manager

      Hugo Boss

      Sep 2018 - Nov 2018
      • 72555 Metzingen, Germany
      • Freelance
      • - Planning of Global Product Push Campaigns (SAP Hybris) - Execution of the Creation Process with all stakeholders - Campaign Calculation (ROI/CRR), Set-up of Worldwide Target- and Control Groups within HB campaign management tool - Reporting & Analysis as well as the Creation of Product Push presentations for internal & external stakeholders for 14 different countries - Presenting the digital weekly reportings + Forecasts - Responsibility of an intern + Training - Creating an overall SoMe Strategy + concept Ideas for worldwide AdImplementations / InStore + at Airports for Travel Retail Experiences

      2018

      Strategy & Communications Manager / Cyber Security Venture

      FinLeap

      Sep 2017 - Feb 2018
      • Berlin, Germany
      • Freelance
      • - Pitching the company during the IT Sicherheitstag for SMEs - Developing a communications plan including strategy, goals, budget and tactics; seeking high-level placements in print, broadcast and online media - Managing SoMe activities / engaging audiences across traditional and new media - Managing media inquiries and interview requests - Creating content for press releases, byline articles and keynote presentations (german and english) - Monitoring, analysing and communicating PR results - Writing content for newsletters + sendouts - Coordinating email lists across individual campaigns (Mailchimp), triggered campaigns, opt in subscriptions, and opt outs - Communicating with internal and external client stakeholders about continual improvement in campaign optimization - Proactively identify actionable opportunities and best practices to improve campaign performance

      2017

      Techfestival.co | Cyber Security Summit: Co Organizer & Presenter

      FinLeap

      Aug 2017 - Oct 2017
      • Copenhagen, Denmark
      • Freelance
      • Techfestival.co | Copenhagen while working at FinLeap Co-Organizer & Presenter with Sven Weizenegger (CSO Perseus, FinLeap Venture) Cyber Security and Information Warfare Summit: Digital warfare is a major threat to democratic values Key questions: How can we protect our democracies from cyber attacks? What threats are we facing today and what do we have to expect in the future? How can we create awareness for Cyber Security? What can a hacker’s role be in defending the biggest accomplishments of civilization?

      2017

      Digital Media Strategist

      Parasol Island

      Mar 2017 - Sep 2017
      • Berlin, Germany
      • Full Time
      • Developing solutions to meet clients’brand objectives based on consumer insight and data; presenting proposals, including cost schedules, to clients / Competitive Analysis - Managing client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions - Concept development (TVC, Offline (Festival/Food Campaigns, Social Media) - Defining KPIs for every brand at Parasol Island - Spotting trends and technologies that play roles in consumers lives - Executing projects to be high quality, on time and cost- effective and on budget - SEO/SEM monitoring / marketing and sales performance metrics to forecast trends, Social Media Reportings - Media Planning (Display, Mobile, YouTube, Instagram, Facebook) Clients: JEEP, Alfa Romeo, Fiat, Abarth, John Frieda, Guhl, bonprix, Wacom, REWE, PENNY

      2016

      Junior Publisher Network Manager

      VICE

      Nov 2015 - Dec 2016
      • Berlin, Germany
      • Full Time
      • - Customer Acquisitation of the Blogger-/Publisher Network - Mediaplanning and management of display and content activation for local and international campaigns / preparing Forecasts - First contact for majority of publisher in germany (VICE Digital Network) - Market research using tools such as IVW & AGOF in order to optimise positioning in sales strategies of the Digital Network - Weekly technical exchange with VICE EMEA/Introduction of new advertising formats - Management and implementation of the VICE Videoplayer in Germany - Analyzing financial statements on a monthly basis and report on trends and variences or discrepancies

      2015

      Student Assistant Customer Relationship Management

      Universal Music

      Sep 2014 - Mar 2015
      • Berlin, Germany
      • Internship
      • - Coordinating the Rocknewsletter-Team - Conception and management of the Rocknewsletter Targeting for Mailouts and Competitions (DACH Region) - Creating the Layout of Newsletter Templates (HTML5) - Reportings of the UMG Newsletters / SEO Optimisation

      2015

      Student Assistant Editorial Team Print, Economics

      Der Spiegel magazin

      Jun 2014 - Jun 2015
      • Berlin, Germany
      • Internship
      • - Writing / Editing - Transcription of Interviews - Research - Coordinating the Layout with the colleagues from Hamburg

      2015

      Intern Content Management

      Pro7Sat1 Media SE

      Jan 2014 - Mar 2015
      • Berlin, Germany
      • Internship
      • - Building Newsletters - technically and editorially Development of customer loyalty strategies for email Marketing Controlling & - Reporting and analysis of key metrics related to campaign, delivery, engagement, and revenue - Perform email campaign set-up, scheduling, testing, tagging and deployment - Social Media Optimization and Community Management

      2014

      Intern Music Editorial Team, AMPYA

      Pro7Sat1 Media SE

      Jul 2013 - Jan 2014
      • Berlin, Germany
      • Internship
      • - Writing daily news (Music biz., Prelistenings, Videopremieres, Single / Album announcements, newcomer projects, concerts- and Festival articles - Managing Interviews with national- and international Musicians - SEO / SEA Optimization of in-house Content Management System

      2013

      Intern - Editorial Team

      FluxFM Radio Station

      Jan 2013 - Jul 2013
      • Berlin, Germany
      • Internship

      Education

      2015

      Study Abroad Programme

      Middlesex University

      Jul 2015 - Sep 2015
      • London, United Kingdom
      • Media Production and Publishing

      2015

      BSc Honours | Major: Journalism

      SAE

      Apr 2014 - Nov 2015
      • Berlin, Germany
      • Student of Crossmedia Production & Communication Expression / Moderation technique Cognitive psychology in addition to online magazines Online Publishing Research, Report, Statistics Film theory / Screenwriting Film / Editing Photography / Film and Light Setting