Marisa Hinrichs

Consultant / Creative Strategist

  • LevelSenior
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - Journalist - Brand Strategist
  • Nasser Milongo
  • Rita Lobo
  • Dayana Abdali
Connections

Projects

About me

I’m a digital marketing expert and journalist. Currently I am working as a consultant specializing in improving communication strategies and helping to establish a strong digital identity for brands (Aesop, AMAG CH (Audi, Volkswagen, ​Š​KODA) & MINI Germany, HUGO BOSS AG, Spotify DACH, VICE LLC & and promising start-ups alike

Skills

  • CRM Campaigns
  • Social Media Advertising
  • Consulting Clients
  • Analytics
  • Empathy
  • Strategic Analysis
  • Team Building
  • Writing
  • Video Advertising
  • Project Management

People I’ve worked with

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Companies I’ve worked with

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  • S

    Self Employed

    • P

      Parasol Island

      • VICE

        VICE

        • Publishing
      • H

        Hugo Boss

        Work history

        Currently

        Journalist

        Self Employed

        Jan 2017
        • Berlin, Germany
        • Freelance
        • - Sony Music & Brand: Last project in Copenhagen (07/2018) World Premiere Audi E-Tron + Interview with Tom Grennan: Brand awareness through live entertainment - the effect of music on consumer perception and behaviour - Blog Bohème (Interview with Hot Chip / Joe Goddard in Berlin) - Horizont.net (Writing Tech News / Frankfurt) - powersnap.com (Media Trends), - ICS Digital LLP (SEO / Sports topics) Preferred topics: Music, Crypto, AI, Financial / Business, Tech

        2018

        Freelance Interim Global Campaign Manager

        Hugo Boss

        Sep 2018 - Nov 2018
        • 72555 Metzingen, Germany
        • Freelance
        • - Planning of Global Product Push Campaigns (SAP Hybris) - Execution of the Creation Process with all stakeholders - Campaign Calculation (ROI/CRR), Set-up of Worldwide Target- and Control Groups within HB campaign management tool - Reporting & Analysis as well as the Creation of Product Push presentations for internal & external stakeholders for 14 different countries - Presenting the digital weekly reportings + Forecasts - Responsibility of an intern + Training - Creating an overall SoMe Strategy + concept Ideas for worldwide AdImplementations / InStore + at Airports for Travel Retail Experiences

        2018

        Consultant / Strategist

        Jung von Matt / Limmat

        Feb 2018 - Apr 2018
        • Zürich, Switzerland
        • Freelance
        • - Concept Development (OOH, Display Commercials, Onsite) - Competitor Analysis Defining Targeting Groups for their Comms Strategy - Developing unconventional solutions in digital marketing, omnichannel commerce and next- generation customer service

        2018

        Consultant / Communications Planner

        GroupM

        Sep 2017 - Feb 2018
        • Zürich, Switzerland
        • Full Time
        • Digital Media, OOH, Print, Radio, Cinema, TV - Developing media plans and strategies for Audi and Š KODA, and defining their targetings for Digital campaigns with tools like Machnet and Netmetrix - Creating various CTAs and email templates for Š KODA (DE, FR, IT language split Switzerland). - Analyzing data to get smart insights + suggesting methods for improvements - Campaign management and reporting – including testings, development and implementations Clients: AMAG ( ŠKODA, Audi, VW), Bayer, Mars

        2017

        Strategy & Communications Manager / Cyber Security Venture

        FinLeap

        Sep 2017 - Oct 2017
        • Berlin, Germany
        • Freelance
        • - Pitching the company during the IT Sicherheitstag for SMEs - Developing a communications plan including strategy, goals, budget and tactics; seeking high-level placements in print, broadcast and online media - Managing SoMe activities / engaging audiences across traditional and new media - Managing media inquiries and interview requests - Creating content for press releases, byline articles and keynote presentations (german and english) - Monitoring, analysing and communicating PR results - Writing content for newsletters + sendouts - Coordinating email lists across individual campaigns (Mailchimp), triggered campaigns, opt in subscriptions, and opt outs - Communicating with internal and external client stakeholders about continual improvement in campaign optimization - Proactively identify actionable opportunities and best practices to improve campaign performance

        2017

        Techfestival.co | Cyber Security Summit: Co Organizer & Presenter

        FinLeap

        Aug 2017 - Oct 2017
        • Copenhagen, Denmark
        • Freelance
        • Techfestival.co | Copenhagen while working at FinLeap Co-Organizer & Presenter with Sven Weizenegger (CSO Perseus, FinLeap Venture) Cyber Security and Information Warfare Summit: Digital warfare is a major threat to democratic values Key questions: How can we protect our democracies from cyber attacks? What threats are we facing today and what do we have to expect in the future? How can we create awareness for Cyber Security? What can a hacker’s role be in defending the biggest accomplishments of civilization?

        2017

        Digital Media Strategist

        Parasol Island

        Mar 2017 - Sep 2017
        • Berlin, Germany
        • Full Time
        • Developing solutions to meet clients’brand objectives based on consumer insight and data; presenting proposals, including cost schedules, to clients / Competitive Analysis - Managing client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions - Concept development (TVC, Offline (Festival/Food Campaigns, Social Media) - Defining KPIs for every brand at Parasol Island - Spotting trends and technologies that play roles in consumers lives - Executing projects to be high quality, on time and cost- effective and on budget - SEO/SEM monitoring / marketing and sales performance metrics to forecast trends, Social Media Reportings - Media Planning (Display, Mobile, YouTube, Instagram, Facebook) Clients: JEEP, Alfa Romeo, Fiat, Abarth, John Frieda, Guhl, bonprix, Wacom, REWE, PENNY

        2016

        Junior Publisher Network Manager

        VICE

        Nov 2015 - Dec 2016
        • Berlin, Germany
        • Full Time
        • - Customer Acquisitation of the Blogger-/Publisher Network - Mediaplanning and management of display and content activation for local and international campaigns / preparing Forecasts - First contact for majority of publisher in germany (VICE Digital Network) - Market research using tools such as IVW & AGOF in order to optimise positioning in sales strategies of the Digital Network - Weekly technical exchange with VICE EMEA/Introduction of new advertising formats - Management and implementation of the VICE Videoplayer in Germany - Analyzing financial statements on a monthly basis and report on trends and variences or discrepancies

        2015

        Student Assistant Customer Relationship Management

        Universal Music

        Sep 2014 - Mar 2015
        • Berlin, Germany
        • Internship
        • - Coordinating the Rocknewsletter-Team - Conception and management of the Rocknewsletter Targeting for Mailouts and Competitions (DACH Region) - Creating the Layout of Newsletter Templates (HTML5) - Reportings of the UMG Newsletters / SEO Optimisation

        2015

        Student Assistant Editorial Team Print

        Der Spiegel magazin

        Jun 2014 - Jun 2015
        • Berlin, Germany
        • Internship
        • - Writing / Editing - Transcription of Interviews - Research - Coordinating the Layout with the colleagues from Hamburg

        2015

        Intern Content Management

        Pro7Sat1 Media SE

        Jan 2014 - Mar 2015
        • Berlin, Germany
        • Internship
        • - Building Newsletters - technically and editorially Development of customer loyalty strategies for email Marketing Controlling & - Reporting and analysis of key metrics related to campaign, delivery, engagement, and revenue - Perform email campaign set-up, scheduling, testing, tagging and deployment - Social Media Optimization and Community Management

        2014

        Intern Music Editorial Team, AMPYA

        Pro7Sat1 Media SE

        Jul 2013 - Jan 2014
        • Berlin, Germany
        • Internship
        • - Writing daily news (Music biz., Prelistenings, Videopremieres, Single / Album announcements, newcomer projects, concerts- and Festival articles - Managing Interviews with national- and international Musicians - SEO / SEA Optimization of in-house Content Management System

        Education

        2015

        Study Abroad Programme

        Middlesex University

        Jul 2015 - Sep 2015
        • London, United Kingdom
        • Media Production and Publishing

        2015

        BSc Honours | Major: Journalism

        SAE

        Apr 2014 - Nov 2015
        • Berlin, Germany
        • Student of Crossmedia Production & Communication Expression / Moderation technique Cognitive psychology in addition to online magazines Online Publishing Research, Report, Statistics Film theory / Screenwriting Film / Editing Photography / Film and Light Setting