About me
I’m a digital marketing expert and journalist. Currently I am working as a consultant specializing in improving communication strategies and helping to establish a strong digital identity for brands (Aesop, AMAG CH (Audi, Volkswagen, ŠKODA) & MINI Germany, HUGO BOSS AG, Spotify DACH, VICE LLC & and promising start-ups alike
Projects
- Aesop x FvF Concept / PMCasting the anguish and beauty of two cities with Aesop store design in Leipzig and Munich. How architect Georg Thiersch distills Germany’s 20th century history into interior concepts. Photos: Robert Rieger / FvF Productions Creating interior design that sits well in its surroundings is a common challenge for architects. But translating a place’s historicity into the design is an even bolder undertaking. Barely no other place manifests the history of an entire country like Nikolaistraße, a s
- DiAS Digital Advisory Services - Julius Bär CHWe are delighted to announce that our Digital Advisory Suite (DiAS) has been named ‘Outstanding #WealthManagement #Technology Platform’ at the Private Banker International Award night #pbwms19. Furthermore, our region Switzerland won the ‘Outstanding Private Bank Switzerland – Domestic Players’ award for the fourth consecutive time.
- Techfestival.co: Cyber Security and Information Warfare Summit: Digital warfare is a major threat to democratic valuesCo-Organizer & Presenter Key questions: - How can we protect our democracies from cyber attacks? - What threats are we facing today and what do we have to expect in the future? - How can we create awareness for Cyber Security? - What can a hacker’s role be in defending the biggest accomplishments of civilization? > https://techfestival.co/event/cyber-security-summit/
- MINI Germany x Freunde von Freunden: Tackling gender inequality in the art and design world with a panel discussion that calls for changeAt home in Berlin, The Sooner Now reminded us of the power of making and group participation. The full-day festival at the FvF Friends Space brought together a diverse range of artists, architects, and researchers to debate a circular economy, public design processes, and urban identities, among many other topics that not only affect the future of urban living, but challenge the status quo of our society as a whole. These narratives have taught us that nothing exists in a vacuum, that we have to
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Work history
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JournalistSelf Employed
Berlin, GermanyFreelance
- Sony Music & Brand: Last project in Copenhagen (07/2018) World
Premiere Audi E-Tron + Interview with Tom Grennan: Brand awareness through live entertainment - the effect of music on consumer perception and behaviour
- Blog Bohème (Interview with Hot Chip / Joe Goddard in Berlin) - Horizont.net (Writing Tech News / Frankfurt)
- powersnap.com (Media Trends),
- ICS Digital LLP (SEO / Sports topics)
Preferred topics: Music, Crypto, AI, Financial / Business, Tech
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Interim Change Management Consultant / Communications Lead Digital Advisory Services (EMEA, APAC, UAE)Julius Baer
- Zürich, SwitzerlandPart Time
Achieved:
• I have won two awards for my team (Private Banker International: Outstanding Wealth Management Technology Platform Switzerland (Dec. 2019) and UK Wealth Management Award: Change Management Process/ Best Implementation of a Technology Solution, (Jan. 2020))
• Constantly improving the release processes, taking into account different project methodologies, e.g. Scrum
• Coordinating go-live activities
• Video Production for Julius Bär with external Illustrator Moree Wu: Writing the storyline, coordinating the whole
production, incl. voice over and sound design
• Writing financial factsheets and release notes about new enhancements of the software and fintech trends in
Singapore and Hong Kong
• Re-Design of international Website for DiAS + restructuring the whole training material content
• Educating Investment partners and relationship managers with short video call-outs (which I produced with Adobe
Premiere / GRAVITY), as well as floor runner trainings in Zurich+Geneva and web based trainings (Cisco-Jabber) on new software features, risk management topics, MiFID II, CoCo Bond changes and machine learning investment idea enhancements
• Maintaining all global training templates and materials; coordinating with local training teams (train the trainer principle) and project owners on best practices
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Skills
- CRM Campaigns
- Social Media Advertising
- Consulting Clients
- Analytics
- Empathy
- Strategic Analysis
- Team Building
- Writing
- Video Advertising
- Project Management
Education
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Study Abroad ProgrammeMiddlesex University
- London, United Kingdom
Media Production and Publishing
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BSc Honours | Major: JournalismSAE
- Berlin, Germany
Student of Crossmedia Production & Communication
Expression / Moderation technique
Cognitive psychology in addition to online magazines Online Publishing
Research, Report, Statistics
Film theory / Screenwriting
Film / Editing
Photography / Film and Light Setting