Marisa Hinrichs

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- Sony Music & Brand: Last project in Copenhagen (07/2018) World Premiere Audi E-Tron + Interview with Tom Grennan: Brand awareness through live entertainment - the effect of music on consumer perception and behaviour - Blog Bohème (Interview with Hot Chip / Joe Goddard in Berlin) - Horizont.net (Writing Tech News / Frankfurt) - powersnap.com (Media Trends), - ICS Digital LLP (SEO / Sports topics) Preferred topics: Music, Crypto, AI, Financial / Business, Tech

Mission: Onboarding a new automotive client • Building a team (10 people) • Change Management / Control and monitoring of digital transformation process with Daimler and their previous company • Business Development and process structuring: Creating Manuals, playbooks with an eye on safety guidelines, internal and external (tool) onboardings • Planning and running a three day workshop • Budget responsibly + video production planning in Zurich and Berlin • Consulting regarding new monitoring, listening, reporting tools, editorial plans and cross-compliance systems • Market analytics and development of new content ideas

- Planning of Global Product Push Campaigns (SAP Hybris) - Execution of the Creation Process with all stakeholders - Campaign Calculation (ROI/CRR), Set-up of Worldwide Target- and Control Groups within HB campaign management tool - Reporting & Analysis as well as the Creation of Product Push presentations for internal & external stakeholders for 14 different countries - Presenting the digital weekly reportings + Forecasts - Responsibility of an intern + Training - Creating an overall SoMe Strategy + concept Ideas for worldwide AdImplementations / InStore + at Airports for Travel Retail Experiences

- Concept Development (OOH, Display Commercials, Onsite) - Competitor Analysis Defining Targeting Groups for their Comms Strategy - Developing unconventional solutions in digital marketing, omnichannel commerce and next- generation customer service

Digital Media, OOH, Print, Radio, Cinema, TV - Developing media plans and strategies for Audi and Š KODA, and defining their targetings for Digital campaigns with tools like Machnet and Netmetrix - Creating various CTAs and email templates for Š KODA (DE, FR, IT language split Switzerland). - Analyzing data to get smart insights + suggesting methods for improvements - Campaign management and reporting – including testings, development and implementations Clients: AMAG ( ŠKODA, Audi, VW), Bayer, Mars

- Pitching the company during the IT Sicherheitstag for SMEs - Developing a communications plan including strategy, goals, budget and tactics; seeking high-level placements in print, broadcast and online media - Managing SoMe activities / engaging audiences across traditional and new media - Managing media inquiries and interview requests - Creating content for press releases, byline articles and keynote presentations (german and english) - Monitoring, analysing and communicating PR results - Writing content for newsletters + sendouts - Coordinating email lists across individual campaigns (Mailchimp), triggered campaigns, opt in subscriptions, and opt outs - Communicating with internal and external client stakeholders about continual improvement in campaign optimization - Proactively identify actionable opportunities and best practices to improve campaign performance

Techfestival.co | Copenhagen while working at FinLeap Co-Organizer & Presenter with Sven Weizenegger (CSO Perseus, FinLeap Venture) Cyber Security and Information Warfare Summit: Digital warfare is a major threat to democratic values Key questions: How can we protect our democracies from cyber attacks? What threats are we facing today and what do we have to expect in the future? How can we create awareness for Cyber Security? What can a hacker’s role be in defending the biggest accomplishments of civilization?

Developing solutions to meet clients’brand objectives based on consumer insight and data; presenting proposals, including cost schedules, to clients / Competitive Analysis - Managing client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions - Concept development (TVC, Offline (Festival/Food Campaigns, Social Media) - Defining KPIs for every brand at Parasol Island - Spotting trends and technologies that play roles in consumers lives - Executing projects to be high quality, on time and cost- effective and on budget - SEO/SEM monitoring / marketing and sales performance metrics to forecast trends, Social Media Reportings - Media Planning (Display, Mobile, YouTube, Instagram, Facebook) Clients: JEEP, Alfa Romeo, Fiat, Abarth, John Frieda, Guhl, bonprix, Wacom, REWE, PENNY

- Customer Acquisitation of the Blogger-/Publisher Network - Mediaplanning and management of display and content activation for local and international campaigns / preparing Forecasts - First contact for majority of publisher in germany (VICE Digital Network) - Market research using tools such as IVW & AGOF in order to optimise positioning in sales strategies of the Digital Network - Weekly technical exchange with VICE EMEA/Introduction of new advertising formats - Management and implementation of the VICE Videoplayer in Germany - Analyzing financial statements on a monthly basis and report on trends and variences or discrepancies

- Coordinating the Rocknewsletter-Team - Conception and management of the Rocknewsletter Targeting for Mailouts and Competitions (DACH Region) - Creating the Layout of Newsletter Templates (HTML5) - Reportings of the UMG Newsletters / SEO Optimisation

- Writing / Editing - Transcription of Interviews - Research - Coordinating the Layout with the colleagues from Hamburg

- Building Newsletters - technically and editorially Development of customer loyalty strategies for email Marketing Controlling & - Reporting and analysis of key metrics related to campaign, delivery, engagement, and revenue - Perform email campaign set-up, scheduling, testing, tagging and deployment - Social Media Optimization and Community Management

- Writing daily news (Music biz., Prelistenings, Videopremieres, Single / Album announcements, newcomer projects, concerts- and Festival articles - Managing Interviews with national- and international Musicians - SEO / SEA Optimization of in-house Content Management System

Media Production and Publishing

Student of Crossmedia Production & Communication Expression / Moderation technique Cognitive psychology in addition to online magazines Online Publishing Research, Report, Statistics Film theory / Screenwriting Film / Editing Photography / Film and Light Setting