A detail-oriented, ambitious and driven individual seeking a new permanent role to start ASAP in London. Currently equipped with 3 years of content management/writing experience in the online publication/editorial sphere.
Looking to capitalise on and develop strengths in content curation, writing and editing. Concurrently aiming to utilise critical thinking and research skills as well as experience in social media data analytics. Comfortable and versatile when working in a team, and extremely motivated by opportunities which allow for collaboration and creativity.
Also interested in freelance options as an interim arrangement.
Projects
- F&B Guide to South Beach AvenueCreated a comprehensive food and beverage guide to publicise the opening of South Beach Avenue, a new lifestyle district in Singapore. This project was part of an article/social media campaign with the client. Responsible for content writing and all photography in line with the client's creative brief.
- Fiji Airways – Tourism FijiThree-part article/video campaign for Fiji Airways to promote tourism in Fiji. Was invited on a media trip to review hospitality, food, attractions and accommodation in various parts of Fiji including a stay at InterContinental Fiji Golf Resort & Spa. Responsible for article curation, writing and photo editing, and assisted in video creation.
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Work history
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Content Editor & WriterSETHLUI.com
London, United KingdomFreelance
• Manage all freelance/contributing writers, in charge of approving/curating content for the website and porting over completed articles to WordPress + editing all photos to meet brand standards.
• Assist designated clients with article campaigns from start to finish: propose structure and angle, input creative suggestions, source relevant images and write out final article(s) for publishing.
• Sub-edit scheduled content for SETHLUI.com and give feedback/training to writers.
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B2B CopywriterFreelance
London, United KingdomFreelance
• Conduct thorough online research on products/services for clients and condense into creative copy to be used in sales and marketing materials.
• Exposure to a wide variety of projects fosters versatility; to date, have completed copywriting for telemarketing scripts, microsites and electronic direct mailers.
• Steep learning curve due to necessity of an above-average understanding of various industries and specific products/services (nature of projects differ greatly).
• Previous clients include Singtel (SG), Hewlett Packard Enterprise, Dell EMC and UIC.
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Skills
- SEO
- Adobe Lightroom
- Microsoft Office
- Wordpress CMS
- Google Analytics
- Content Commissioning
- Content Curation
- Content Writing
- Content Editing
- Sub-editing
Education
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BA (Hons) in Philosophy, 2:1University of Bristol
- Bristol, United Kingdom
• Particular branches of interest: Aesthetics, Ethics and Political Philosophy
• Awarded the ‘University of Bristol International Office Scholarship’ (2013)
• Awarded the ‘Bristol PLUS Award’ for achievements outside of academia (2015)
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Diploma with Merit in Mass CommunicationNgee Ann Polytechnic
- Singapore
• A-Levels Equivalent
• Graduated with a Grade Point Average of 3.726 / 4.0 – Director’s List, Top 10%
• Modules of interest: Online Journalism, Social Psychology, Marketing & Advertising Strategies, Public Relations, Effective Negotiation and Communication Issues
• Served as President of the FMSA (Film & Media Studies Ambassadors)
• Awarded the ‘Ngee Ann Scholarship’ (2009 – 2011)