About me

Hi, my name is Marjolein. I graduated from the University of Applied Sciences in Amsterdam as a media professional and I am passionate about anything that’s fashion and content related. As a creative teamplayer I can’t wait to come up with new ideas and see them come to life. Currently in The Netherlands, but soon relocating to London

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Projects

• 1

  Fashionista Print Media: Who's that Girl?
• 1

  Fashionista.nl Blogger Interviews
• 1

  Fashionista Vlogazine

Work history

Content Lead - DutchFarfetch
Jan 2021London, United KingdomFull Time
Achievements & responsibilities - Managing the Dutch content team at FARFETCH with nine writers in London and The Netherlands - Execute the Dutch content revamp and guarding the tone of voice - Establishing a language inclusivity guide for The Netherlands - Coordinating the Dutch Fashion Feed in collaboration with our SEO executive and SEO writer to create the best possible content for the Dutch customer - Write fashion articles for the Dutch Fashion Feed - Supporting the launch of the NMT engine - Leading exclusive projects for the launch of AZ Factory, Burberry's Olympia bag, Gucci and There Was One
Senior Content Writer - DutchFarfetch
Dec 2019 - Dec 2020London, United KingdomFull Time
Achievements & responsibilities - Managing the Dutch content team at FARFETCH with six writers in London and The Netherlands - Establishing the Dutch tone of voice, which is captured in a ToV guide with best practices, competitors and research about our target audience - Leading the rebrand of our loyalty program FARFETCH Access - Leading a rebrand of the FARFETCH app for iOS and Android - Execute the launch of FARFETCH Second Life - Establishing a new slogan for the 'Open Doors' rebranding campaign in September 2020 - Launching the Dutch Fashion Feed - Leading the delivery of content optimisation for SEO - Creating inspiring marketing copy, suitable for the Dutch customer

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Skills

• Social Media
• Editing
• Writing
• Copywriting
• Editorial Content
• Content Creation
• Journalism
• Content and Media Writing
• Customer Care
• Photography

Education

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Bachelor of Arts (BA) Hogeschool van Amsterdam
Sep 2012 - Jul 2018Amsterdam, Netherlands
Media, Information and Communication Field: Publishing and Media Production