Having worked in graphic design, UX, and digital marketing for over 15 years, I’ve seen how creativity and strategy can transform brands. This experience has shaped my passion for building engaging user experiences and driving growth through innovative marketing strategies. My mission is to help businesses connect with their audiences through data-driven design and effective digital marketing.
In my work across industries like real estate, education, telecommunications, financial services, and digital transformation, I’ve led digital marketing projects focused on enhancing brand visibility and improving client engagement. I’m experienced in strategies such as SEO, social media, and content marketing, leveraging AI tools to optimise design and campaign performance.
I thrive on collaborating with cross-functional teams to deliver creative solutions and push the boundaries of what’s possible in digital marketing and branding. Currently pursuing a DMI Professional Certification in Digital Marketing to further enhance my expertise in SEO, paid advertising, and analytics—because I believe that the combination of creativity and data can unlock amazing business outcomes.
Projects
- Rebranding Montague Real EstateMission + STRATEGIC SUPPORT: CREATED OPTIMAL DESIGN SOLUTIONS FOR DIVERSE COMPANY NEEDS. + TIMELY DELIVERY: MANAGED PROJECTS EFFICIENTLY, ENSURING COMPLETION WITHIN TIMESCALES AND BUDGETS. + BRAND ADAPTABILITY: ADAPTED TO VARIOUS VISUAL IDENTITIES, WORKING SEAMLESSLY WITH MULTIPLE BRANDS. + DATA VISUALISATION: TRANSFORMED DATA INTO VISUALLY COMPREHENSIVE GRAPHICS. + USER EXPERIENCE: ENHANCED USER EXPERIENCE WITH ACCESSIBLE AND USER-FRIENDLY DESIGNS. + CUSTOMER FOCUS: MAINTAINED A CUSTOMER-CENT
Work history
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Marketing & Brand DesignerThe University of Law
Guildford, United KingdomFull Time
+ Developed a cohesive brand identity, enhancing visibility and driving customer engagement through both digital and print platforms.
+ Designed motion graphics and animations to support targeted digital marketing campaigns, increasing interaction with the university's audience.
+ Led marketing material production, ensuring timely and cost-effective delivery to support key university initiatives.
+ Spearheaded a rebranding project, improving customer experience and driving higher engagement from stakeholders, faculty, and students.
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Creative & Digital DesignerGFT Technologies
Hong KongFreelance
+ CONCEPTUALISING B2C ADVERTISEMENT DESIGNS, LARGE FORMAT PRINTS AND ONLINE CAMPAIGNS.
+ CREATING VISUALLY ENGAGING LANDING PAGES FOR NEW PRODUCT.
+ COLLABORATING CLOSELY WITH MARKETING TEAMS TO DEVELOP CREATIVE STRATEGIES FOR BRANDING INITIATIVES.
+ CONTRIBUTING TO BRAINSTORMING SESSIONS AND IDEA DEVELOPMENT FOR GLOBAL DIGITAL PAYMENT BRANDING.
+ MANAGING END-TO-END DESIGN PROCESSES FROM CONCEPT TO FINAL ARTWORK,ENSURING ALIGNMENT WITH
BRAND GUIDELINES AND STRATEGIC GOALS.
+ Show more
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Powerpoint
- Brand Building
- Brand Communication
- Brand Design
- Brand Creative Strategy
- Brand Creation
- Email Campaign
- Email Communications
- Graphic Design
- Illustration
- Project Management
- Typography
- Animation
- Collaboration
- Teamworking
Education
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UX DesignUX Design Institute
London, United Kingdom