Mark is a skilled and passionate Digital Creative & Art Director currently based in the UK but working on projects in both London and New York. He has a unique hands-on skill set that combines brand strategy and communication with storytelling, art direction, motion, interaction and experience design to always create compelling, thoughtful work.
He is happiest when producing and overseeing conceptually strong and meticulously crafted work for all formats from high-end, high production VR experiences through to AR, bespoke physical activations, digital product (HMI) and branded web applications. His portfolio of clients include key brands such as Channel 4, Rolls Royce, Jaguar Land Rover, Mastercard, Sainsbury’s, Shell & Ericsson.
He believes in the encouragement and nurturing of multidisciplinary talent and fostering fledgling creative talents both within Imagination and beyond.
Projects
- Hyper Reality Experience (prototype)For the last few years as part of Imagination and the Immersive Studio team in London, I was Creative Lead on a handful of VR Projects. Beginning with the Hyper Reality Experience prototype developed in partnership with The Mill (Unity support) and Bompas & Parr (sensory effects). I also supported and consulted on projects as they they morphed from the prototype to active projects for Jaguar Land Rover, Rolls Royce & HSBC.
- Rolls Royce Vision Next 100 Launch VRThe Rolls Royce Motor Cars Vision Next 100 concept car was unveiled at the London Roundhouse on the occasion of the 100th anniversary of the BMW Group. The exhibition was a showcase of future facing transport and infrastructure concepts that ask ‘what lies ahead in the next 100 years?’
Work history
Creative DirectorImagination
New York, United StatesFull Time
Creative Director - Immersive StudioImagination
- London, United KingdomFull Time
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Skills
- Concept Generation
- Visual Storytelling
- Creative Direction
- Art Direction
- Design
- Creative Stragegy
- Illustration
- Photoshop
- Visual Communication
- Storyboarding