Mark Earls

Mark Earls

Herdmeister, Herd ConsultancyLondon, United Kingdom
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Mark Earls

Mark Earls

Herdmeister, Herd ConsultancyLondon, United Kingdom
About me
Writer, strategist and consultant in marketing and communications. Leading thinker on brands and behaviour. and best-selling and prize-winning author: "Welcome to the creative age" Wiley 2002 "Brand New Brand Thinking" Kogan Page 2003 "Herd: how to change mass behaviour by harnessing our true nature" Wiley 2007 "I'll Have What She's Having - Mapping Social Behavior" MIT Press 2011 (with Profs Alex Bentley and Mike O'Brien) "Copy Copy Copy" (Wiley late 2014) Now particularly interested in emerging social models of behaviour (I was one of the first to describe in marketing and management) and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way. Working with interesting people to do interesting things in interesting ways
Projects credited in
  • Get career advice from It’s Nice That, Dazed, D&AD, Rankin & more
    Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive
  • London Bravest Conference 2019
    London Bravest Conference 2019We began in 2017 with our Brave Conference. This became Braver in 2018 and, capping off this trilogy, our 2019 London conference will be our Bravest yet. Particularly now we're living in uncertain times, with Brexit and the future of this country very much at a crossroads. Now is the time for business leaders from all walks of life to be as brave as they can be. With that in mind we promise you an extraordinary day of life-changing talks that will inspire and empower both you and your teams, al
  • Creative Superpowers: Equip Yourself for the Age of Creativity
    Creative Superpowers: Equip Yourself for the Age of Creativity"A conference in a book." Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a superhero? What was your superpower? Flying at the speed of light, X-ray vision, invisibility or the ability to turn your brussels sprouts into ice cream? In Creative Superpowers, we have assembled some of the world’s creative leaders to bring to life the modern skillset for creative problem-solving. It will help you re-learn key traits
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Work history
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    HerdmeisterHerd Consultancy
    London, United KingdomFull Time
    Consulting: HERD Analytics (with Professor Alex Bentley) to identify what kind of behaviour is being targeted Brainstrust (with Prof Bentley, John V Willshire and others) to develop faster solutions by bringing together many perspectives Month One (with John V Willshire and Adaptive Lab) to help drive behaviour change and innovation at the same time Copy Copy Copy: rapid strategy and behaviour change innovation through copying High profile speaking/keynoting: CASRO, BAW, MRS, Economist, Do Lectures, Royal Television Society, Cannes Lions, TMRE, IIEx, Juicefests, School of Life Sunday Sermons, Wilderness Festival, Esomar, IPA Efffest, WOMMA Global Summit etc
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    Executive Planning Director EMEA, Chair Global Planning CouncilOgilvy & Mather
     - London, United KingdomFull Time
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Skills
  • Lecturing
  • Education
  • Presenting
  • Research
  • Content and Media Writing
  • Academic Research
  • Strategic Planning
  • Leadership
  • Market Research
  • Strategy