Mark Earls

Herdmeister, Herd Consultancy

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Writer, strategist and consultant in marketing and communications. Leading thinker on brands and behaviour. and best-selling and prize-winning author: "Welcome to the creative age" Wiley 2002 "Brand New Brand Thinking" Kogan Page 2003 "Herd: how to change mass behaviour by harnessing our true nature" Wiley 2007 "I'll Have What She's Having - Mapping Social Behavior" MIT Press 2011 (with Profs Alex Bentley and Mike O'Brien) "Copy Copy Copy" (Wiley late 2014) Now particularly interested in emerging social models of behaviour (I was one of the first to describe in marketing and management) and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way. Working with interesting people to do interesting things in interesting ways

Skills

  • Lecturing
  • Education
  • Presenting
  • Research
  • Content and Media Writing
  • Academic Research
  • Strategic Planning
  • Leadership
  • Market Research
  • Strategy

People I’ve worked with

Companies I’ve worked with

  • The Marketing Society

    The Marketing Society

    • Marketing & PR
  • The Socials

    The Socials

    • Design
  • Dropbox

    Dropbox

    • Technology
  • B

    BMP DDB

    Work history

    Currently

    Herdmeister

    Herd Consultancy

    Jan 2006
    • London, United Kingdom
    • Full Time
    • Consulting: HERD Analytics (with Professor Alex Bentley) to identify what kind of behaviour is being targeted Brainstrust (with Prof Bentley, John V Willshire and others) to develop faster solutions by bringing together many perspectives Month One (with John V Willshire and Adaptive Lab) to help drive behaviour change and innovation at the same time Copy Copy Copy: rapid strategy and behaviour change innovation through copying High profile speaking/keynoting: CASRO, BAW, MRS, Economist, Do Lectures, Royal Television Society, Cannes Lions, TMRE, IIEx, Juicefests, School of Life Sunday Sermons, Wilderness Festival, Esomar, IPA Efffest, WOMMA Global Summit etc

    2006

    Executive Planning Director EMEA, Chair Global Planning Council

    Ogilvy & Mather

    Jan 2001 - Jan 2006
    • London, United Kingdom
    • Full Time

    2001

    Planning Director

    St Lukes Communications

    Jan 1998 - Jan 2001
    • London, United Kingdom
    • Full Time

    1998

    Head of Planning

    Bated Dorland

    Jan 1996 - Jan 1998
    • London, United Kingdom
    • Full Time

    1995

    Senior Planner/Planning Director

    Lintas

    Jan 1990 - Jan 1995
    • London, United Kingdom
    • Full Time

    1990

    Planner

    BMP DDB

    Jan 1986 - Jan 1990
    • London, United Kingdom
    • Full Time

    1985

    Graduate Trainee

    Grey Advertising

    Jan 1984 - Jan 1985
    • London, United Kingdom
    • Full Time