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Over the past six plus years I have worked as a lead artworker and graphic designer for Aurora Lighting Group Ltd, a multi national corporation with international hubs on every continent. During my time at Aurora I have been involved in a number of large-scale projects, including point of sale, brand design, product launches, brochure production, UX & UI Design, digital campaigns, packaging design, leaflets, flyers, large-scale exhibitions and international showrooms. In addition, print ready artworks for global distribution, magazine editorials and adverts, CAD design, stand design, stand artworks, fabric artworks, logo design and exhibition stand builds. My key role within Aurora now is the coordination and design of all international exhibitions and lighting showroom collateral which involves creating artwork and graphics to best promote new innovations and products within the company to a worldwide audience, this includes all online promotions and email campaigns. Through my role I have been lucky enough to travel to all exhibitions and shows I have designed for including Hong Kong, Australia, USA, France, Germany, Taiwan, Switzerland and The Netherlands. Working for Aurora lighting has given me strong overall skills in all major areas of design and branding and has developed my skills highly to best accommodate my designs to whatever brief I am given.
I was involved in work experience with Alexandra Palace on the PR & Marketing team where I shadowed events organizers and PR managers to learn the workings of PR and how big events and exhibitions are organised from start to finish. Whilst working with Alexandra Palace I learnt the value and process of viral and direct campaigns for events. Culminating in the overall thought process that goes into promoting such a big brand name.