PostsProjectsExperienceTeam

Projects

• 30

  Postcards from...A four-part documentary series following the British fashion designer, Paul Smith, as he catches up with friends and visits inspiring places in four of the world’s great cities.
• 2

  Paul Smith SS20 BackstageBackstage portraits shot by Cleo Glover assisted by Zelie Lockhart. Full story > https://www.paulsmith.com/uk/stories/ss20/paul-smith-show-paris-fashion-week
• 1

  Paul's PhotosOver a period of 6 months I collected a series of 35mm film images from Paul Smith. These were then presented in themes of travel, colour and inspiration, accompanied by quotes from Paul. Full story: https://www.paulsmith.com/uk/stories/ss19/taken-by-paul
• 1

  Paul Supports Boon & BaumAn interview with UCL graduate students Boon & Baum that explores the thinking behind their 2019 Graduate Degree Show piece, which covered the facade of the university’s famous Wilkins Building with stripped fabric columns.
• 3

  SAGE FlowersAn interview and photo story featuring Peckham-based florists: SAGE. Photography by Lucy Alex Mac. Read the full interview: https://www.paulsmith.com/uk/stories/ss19/sage-flowers
• Sustainable Swim ShortsCommissioned the still life photographer Mirka Laura Severa to shoot a set of images focusing on Paul Smith's new sustainable swim shorts, which are made using recycled nylon made from plastic bottles. The treatment incorporated plastic bottles into the imagery.

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Work history

Digital Content EditorPaul Smith
Oct 2014London, United KingdomFull Time
Responsibilities: planning and implementing of a global content strategy; leading content creation from conception through to production and delivery including commissioning video, photography and animation; writing editorial content, press releases and marketing copy for social media, email newsletters and in-shop activations; defining the tone of voice for all Paul Smith communications.
Features Editor & Community Manageroki-ni.com
Jan 2011 - Oct 2014London, United KingdomFull Time
Responsibilities: creating a digital content strategy including editorial, product stories and evergreen content; writing editorial features and daily blog posts; managing the flow of ecommerce product copy; planning email newsletter schedule; managing social media channels; curating the weekly mix series working with musicians, DJs and music PRs from around the world.

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Skills

• Content Commissioning
• Editiorial
• Copywriting
• Digital Campaigns
• Digital Content
• Fashion Content