QuestionsProjectsExperienceTeam

Projects

• 1

  Crowne PlazaREIMAGINING HOTELS. WHAT IF THE HOTEL WAS THE CITY? THIS WAS MY RESPONSE TO A D&AD BRIEF TO REBRAND CROWNE PLAZA. THEY WANTED TO MOVE AWAY FROM THEIR CURRENT MUNDANE CORPORATE IMAGE AND APPEAL TO A NEW YOUNGER GENERATION OF BUSINESS TRAVELLERS. THIS IS WHERE I CREATED "DISCOVERY THE CITY WITHIN" WITH THE IDEA OF BRINGING THE CITY TO THE TIME-PRESSURED GUESTS; GIVING THEM A CULTURAL AND MEMORABLE EXPERIENCE WHICH EXPRESSES EACH CITIES INDIVIDUAL PERSONALITIES.
• YOTOYYOTOY IS A GENDER NEUTRAL TOY BRAND. IT AIMS TO ADDRESS THE ISSUE IN PARTICULAR OCCUPATIONS IN WHICH THERE IS A HEAVY GENDER BIAS, THROUGH THE WORLD OF PLAY. RESEARCH LED ME TO DISCOVER THAT CHILDHOOD IS THE KEY PERIOD FOR WHEN WE ESTABLISH WHICH CAREER WE ARE MOST INTERESTED IN.

Work history

Creative InternBow & Arrow
Jan 2018 - Jan 2018London, United KingdomInternship
InternJump
Jun 2015 - Jun 2015London, United KingdomInternship

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Education

U
U
(hons) BA Graphic DesignUniversity of Hertfordshire
Sep 2014 - Sep 2017