Work history
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SaaS Go To Market consultant My own business
Freelance
Commissioned to lead and execute a major launch of a new digital loyalty SaaS platform for a fortune 500 software company in the US. This involved identifying potential business targets, developing sales strategies, customer value proposition and go-to-market playbooks against an aggressive launch date
Key Accomplishments:
" Developed sales strategy and pitch material which included identifying targets, business modelling, and creating a customer facing value proposition
" Work closely with the product management teams and developed a product marketing strategy
" Help create new GTM Marketing Material with head of Product/CMO to extend their collateral portfolio and provide creative input to new messaging.
" Help create outbound marketing collateral for campaigns, seminars and events.
M
M
REAL-TIME MARKETING CONSULTANT My own business
- Freelance
In partnership with Bain Consulting and Media/Creative agency FRWD, worked with multiple Marketing Directors/CMO's to lead test and learn projects aimed at improving marketing mix modelling, assessing marketing technology to deliver real-time marketing. Working for leading CPG /retail brands including the largest European beauty retailer, Douglas GMBH, I created an execution plan in their largest region, Germany. The projects involved developing a build, operate, transfer model aimed at reviewing and developing an execution strategy for improvements to the digital marketing stack (DMP/DSP audience insight tools), CRM, E-commerce, performance marketing and Social teams and channels to create a single more efficient methodology using a series of test designs focused on sales uplift, ROI and Conversion against a customer lifecycle.
Key Accomplishments:
" Lead workshops for creating new digital concepts and marketing mix modelling to be executed across a selection of 300 stores resulting in generating 30 ideas across two phases.
" Provided a measurable framework for doing a test and learn approach using detailed reporting scorecards/media plans and segmentation models that can then be applied to improve performance marketing efficiency and effectiveness and sales uplift.
" Manage the re-integration of digital marketing teams to an omni-channel approach working to a single customer lifecycle model to improve overall customer lifetime value.
" Assist on the creation of a new pricing strategies focused on analysing purchase behaviour/basket segmentation for CRM to compete against Amazon and Sephora entering DE market.
" Manage the process of assessment and building of business cases for the media technology stack across all markets looking at integration of key data and service platforms/tools/technologies to move towards a more real-time market model mix. This also included the creation of a Media Ad network to leverage customer data for partner brands.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Design
- Direct Marketing
- Market Research
- Marketing Strategy
- Executive
- Communications
- Photoshop
- Powerpoint
- Mobile Consulting
- Digital
- Digital Strategy Digital Marketing Usability SEO Online
- Technology Strategy
- Product Marketing
- Product Strategy
- Growth Hacking
- Performance Marketing
- Digital Advertising
- Digital Transformation
- Digital Trends
- Product
- Digital Planning
- Multi-platform Content
- Digital Consulting
- Technology
- Consumer Technology
- Creative Technology
- Digital Technologies
- Emerging Technology
- Advertising Technologies