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Recently finished working as a freelance consultant on a number of ‘high-concept’ projects for SYCO. Key Responsibilities: • Conceptualizing and developing new projects for label. • Scouting for singers/artists for these high concept projects, and overseeing all scouting strategy. • Liaising with artists, management, publishing companies and producers. • Arranging all auditions and showcases relating to these projects, and looking after all day to day management.
Senior Digital Marketing Manager – Live Nation London (December 2014 – October 2015) Worked with the Marketing Director and Head of Digital to develop and implement the company’s online and mobile strategy. Key Responsibilities: • Developing the online marketing strategy for all websites, search (desktop and mobile) and mobile apps with defined metrics and a detailed roadmap. • Measurement of all online elements of campaigns. • Contribution to the development of all festival marketing plans. • Project managing the development, design and build of all associated owned websites. • Constantly innovating and improving the usability, content and conversion on all websites. Key Achievements: • Successful development and delivery of four online festival channels for 2015 across desktop and mobile. • Content creation, driving 30 million website views to date in 2015. • Bespoke app development and delivery across a number of festival channels.
An internet start-up company concerned with the discovery and promotion of emerging music, I was responsible for all digital marketing, messaging and activity both pre and post site launch, and artist recruitment/account management, Key Responsibilities: • Strategy and planning of all marketing messaging, activity and budgeting, driving overall launch plans. • Event development, co-ordination and management. • A&R, artist liaison, acquisition and retention. • Development and strategy across all social media channels. • Copywriting across all channels and materials. • Homepage and full site merchandising • Development and implementation of all CMS and CRM strategy. • Producing quarterly marketing reports and presentations.
• Personal responsibility for the CRM activity of the department, including the roll-out of Exact Target, development of email strategy for all relevant tours and festivals, the copywriting, build, design and send of bespoke HTML email campaigns, asset collection and manipulation, development and implementation of A/B testing and weekly analytics and reporting. • Management of a number of different social channels including Live Nation UK, London Live, Hard Rock Calling, Download and Wireless Festival. Development of strategy in order to grow social numbers, follower engagement, build of bespoke social media tabs and applications, and monetisation of relevant channels. • Management of all digital content for Wireless Festival, from the planning of the website, through to subsequent line-up announcements and event coverage, development of brand guidelines, CRM activity over the whole festival campaign, Social Media strategy and management and implementation of a variety of sponsorship initiatives. • Content Management for each major Live Nation website including Live Nation UK, Wireless Festival and Hard Rock Calling.