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Mark Roper

Graphic Designer

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  • Advertising
  • Marketing PR
  • Branding
  • Corporate Identity
  • Print Design
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Communications
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Graphic Designer

Laurel Funerals

Feb 2013
  • In-house Graphic Designer for UK’s third largest funeral business, responsible for the re-design of the corporate identity and it’s 27 individual trading styles. As an integral part of the marketing team I often adopted a multi-disciplined approach (direct marketing, public relations, branding, communications, advertising) and was responsible for a junior designer on the team. Following several successful re-brands nationwide I have been recognised for my contribution in increasing company profit by 29% and value of the business by £37.5m within 2 years. • Responsible for the design and management of all 27 individual brand identities including all literature, collateral, advertising artwork, marketing material and in branch visuals for the business. • Produce all artwork for Laurel Funerals corporate brand including B2B promotional material, national advertising, e Newsletters and press releases. • Re-brand acquisition businesses when they join the Laurel group, including new literature, websites, marketing material, signage and interior spaces. • Collaborate with Web Developer to redesign websites for all businesses including umbrella brand Laurel. Design and build digital content to support marketing campaigns. • Generate ideas, create plans, organise and design all marketing material for regular national and local advertising campaigns and community activity. • Assist with the day to day marketing of the business, reviewing business performance, product range, marketing material, advertising schedule and price structure.



Visual Communication

Birmingham City University

Aug 2009 - May 2012
  • BA (Hons) Degree