Mark Roper

Graphic Designer

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  • LocationHalesowen, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Branding
  • Corporate Identity
  • Print Design
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Communications
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Graphic Designer

Laurel Funerals

Feb 2013
  • In-house Graphic Designer for UK’s third largest funeral business, responsible for the re-design of the corporate identity and it’s 27 individual trading styles. As an integral part of the marketing team I often adopted a multi-disciplined approach (direct marketing, public relations, branding, communications, advertising) and was responsible for a junior designer on the team. Following several successful re-brands nationwide I have been recognised for my contribution in increasing company profit by 29% and value of the business by £37.5m within 2 years. • Responsible for the design and management of all 27 individual brand identities including all literature, collateral, advertising artwork, marketing material and in branch visuals for the business. • Produce all artwork for Laurel Funerals corporate brand including B2B promotional material, national advertising, e Newsletters and press releases. • Re-brand acquisition businesses when they join the Laurel group, including new literature, websites, marketing material, signage and interior spaces. • Collaborate with Web Developer to redesign websites for all businesses including umbrella brand Laurel. Design and build digital content to support marketing campaigns. • Generate ideas, create plans, organise and design all marketing material for regular national and local advertising campaigns and community activity. • Assist with the day to day marketing of the business, reviewing business performance, product range, marketing material, advertising schedule and price structure.

Education

2012

Visual Communication

Birmingham City University

Aug 2009 - May 2012
  • BA (Hons) Degree