About me

I'm a British-born, award-winning, creative marketing professional, and story-teller, and with vast knowledge and experience of traditional, digital and mobile communications strategies and tactics. And 20 years + in eCommerce / eBusiness solutions and eCRM, social media and eBusiness Transformation. I have run both ad agencies and small, medium and large teams as well as digital companies, and even start-ups. I also have vast experience in HoReCa, fmcg, retail, fintech and luxury marketing, as well as telcos and travel and have been lucky enough to have worked on almost everything from fast food to fast cars, managing the strategy, creative and production processes for a plethora of unique marketing initiatives from London to Shanghai. Specifically, on the digital front I lead the strategy, scope, design, build and communication initiatives to launch and sustain some of Asia’s largest and most complex digital entities including hsbc.com, cathaypacific.com and mandarinoriental.com to mention just a few. And in the past 15+years I’ve become exceptionally well versed in the art of SEO and social media, which is increasingly a part of my daily client ritual as more seek to address this actually quite time-consuming art and which I now teach part-time to mature students looking for a career change. I continue to consult on marketing strategy and creative solutions issues and integrated marketing and digital communications and offer training workshops in branding and digital branding and marketing, as well as prepare companies for their digital futures which seem to be more akin now to business change-management than marketing as such. I'm looking for my next career challenges, and look forward to working with a group of like-minded, ambitious people who are prepared to nurture, encourage, grow and prosper together.

QuestionsProjectsExperienceTeam

Work history

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Guest Lecturer - Digital Design & Marketing / Business TransformationAVADO Learning
Jul 2020SingaporePart Time
Avado is a professional academy that helps people and businesses through interactive learning experiences in data, marketing, people and technology. Avado builds capabilities and supports real change by offering new skills and mindsets through quality apprenticeships, qualifications, workshop and modules.
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Creative Director Director / Integrated and Digital Communications ConsultantGravitas Partnership
Mar 2001Shanghai, ChinaFull Time
Strategising, planning, scoping and creating for a range of International Corporations across Asia. Projects focused towards eBusiness solutions and digital/ interactive / integrated marketing and social media, predominantly China and SE Asia focused, for various clients including health and beauty, financial services, FMCG, hospitality, luxury, automotive and telecommunications. Other projects include brand, retail and integrated marketing strategies and creative and are increasingly focused in the interactive OOH digital media and social media space. Main accounts: APB, Edge-Asia Thailand (Reckitt & Benckiser {Dettol, Durex, Veet}), Kinetic Active China (Disney China), Ford Malaysia {Mustang}, Jollybee (Philippines), L'Oreal {Armani, Lancome, Maybelline}, Nike, Swatch {Irony}), LINA Thailand, Nurun China (Coach, L'Oreal, P&G, VW, Woolmark), SapientNitro China (Abbott Healthcare, Bacardi (Bacardi rum, Breezer, Martini & Rossi), Beiersdorf (Maestro, Nivea, Slek), Ferrero (Raffaello, Rocher, Rondenoire), MetLife). With Kinetic Active, China, he has been engaged for the past 3+ years as their ‘in-house’ strategic marketing and creative services consultant. With SapientNitro, China, he was retained for 1 year as their in-house strategic marketing and creative services consultant, whilst they continued their search for several senior Chinese marketers.

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Skills

• Creative Direction
• Brand Activation
• Digital Advertising
• Social Advertising
• Content Marketing
• Integrated Advertising
• Marketing Strategy
• Copywriting
• Art Direction
• E-commerce

Education

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Graphic DesignMiddlesex University
Aug 1977Bowes Rd, London, UK

Awards

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More than 50 international awardsVarious clients/agencies
Including: Advertising and Marketing Mobius Awards 1st Place (F&B) – Wrigley’s Extra, 2011 1st Place (Cosmetics) – Hugo Boss, 2010 1st Place (Retail Sector) – H&M, 2009 1st Place (HoReCa Sector) – Subway, 2009 Outstanding Creativity (NGO Sector) – Shanghai Expo, 2009 China International Advertising Festival / Great Wall Award for Media & Marketing Bronze Award – Touch Ur Heart, Blood Drive (CSR), 2013 Silver Award – Mr & Miss WOW (CSR-fitness), 2012 Excellence Award – Eco- Art, 2012 ‘Huang He River Public Service Award’ - Mr & Miss WOW (CSR-fitness), 2012 China Advertising Association Outdoor Awards Gold Award (Beauty) – Rebecca Wigs, 2012 Outdoor Media Innovation Award for Excellence – Mr & Miss WOW (CSR-fitness), 2012 Digital Media, Certificate of Excellence (FMCG) – Wrigley’s Extra, 2012 Outdoor Media Innovation Award for Excellence - Eco- Art, 2011 China Excellent Advertising Awards Excellence Award (Charity) – Touch Ur Heart Blood Drive (CSR), 2013 Excellence Award (Commercial) - OMO, 2013 Excellence Award (Charity) – Mr & Miss WOW, 2012 1st Place (Charity) - Library Project, 2011 2nd Place (Charity) - CFPA, 2011 3rd Place (Charity) - Save the China Tiger, 2011 Excellence Award (Apparel) - Diesel, 2011 Excellence Award (F&B) - Redoxon, 2011 Excellence Award (Beauty) – Rebecca Wigs, 2011 Other China Media 360 Marketing/Communications (Silver) – Touch Ur Heart, Blood Drive, 2013 China Media 360 Marketing/Communications (Silver) – Mr & Miss WOW, 2013 China ROI Award (Silver) – Mr & Miss WOW, 2013 China ROI Award (Nomination) – Neutrogena, 2012 “China Moutai” Public Service Grand Prix Excellent Award - Mr & Miss WOW, 2012 China Best PR Silver Award – Eco- Art, 2011 China Best PR Excellence Award (Creativity) – Interactive Talking Taxi Map, 2011 Campaign Asia Pacific PR Award, Best Promotional Activity - Mr & Miss WOW Campaign, 2011 39.net Special Health Education Award - Mr & Miss WOW (CSR fitness), 2011 CBN Cool Marketing Award - Mr & Miss WOW Campaign, 2011 Digital Media Awards, Gold Award (Creativity and ROI) – H&M, 2009 4th China Admen Awards, Silver Award (Best Interactive Marketing) - Benefit, 2009 China Crystal Awards, 1st Place (Beauty/Toiletries/Health) – Benefit, 2009 China’s Top 10 Most Notorious Ads – Benefit, 2010 Sir Albert Levy Gold Award, BAT Worldwide Advertising & Marketing Excellence: 555 State Express – 1996 Sir Albert Levy Gold Award, BAT Worldwide Advertising & Marketing Excellence: 555 State Express – 1995 Bronze Award, 4A’s Print Advertising (Apparel), Hong Kong – Swatch Watches, 1994 Finalist, Times Direct Marketing Awards, Asia – M&S loyalty campaign, 1993 Finalist, Times Direct Marketing Awards, Asia – HKTCSL Trade campaign, 1993 New York Art Directors Annual - OOCL Shipping - 1992 More than 40 International Web Awards WebAwards (Web Marketing Awards USA) 1997-2001 Best International Web Site - Mandarin Oriental Hotel Group Best Hotel Web Site - Mandarin Oriental Hotel Group Best Construction Web Site - New World Infrastructure Best Airline Website – Cathay Pacific 5 Outstanding Web Site Awards 10 Certificates of Excellence Pacific Asia Travel Association (PATA) Gold Award 1998 Best Tourism Web Site - Hong Kong Tourist Association Media.com Awards / Revolution Awards (Asia Pacific) 2000-2001 Best Site (Fashion / Cosmetics) – Looks.com Best E-Commerce Site – HSBC Best Corporate Site Finalist – Cathay Pacific Asiaweek – The Best Websites 2000 Best Online Bank – HSBC Idn (International Designers Network) Design Awards 2000/01 Macromedia wwwhat? Web Competition Award Best e-Commerce Web Site - HSBC Personal Financial Services OAG Airline of the Year Awards – 2000 Best Airline Website – Cathay Pacific Internet World Asia Industry Awards 2001 Best E-Commerce Solutions Provider – Web Connection Best B2C Internet Site - HSBC Best Web Site Design of the Year – Hong Kong Arts Festival Best Entry by a Brick and Mortar Company – HSBC BusinessOnline and Visa ‘Asian Internet Awards’ 2001 Best Business to Consumer E-Commerce Site – Cathay Pacific 2002 Yahoo! Hong Kong Emotive Brand Awards The Yahoo! Ace of Hearts Emotive Brand Award – Cathay Pacific