Mark Vanderbeeken

Mark Vanderbeeken

Customer experience executiveItaly
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Mark Vanderbeeken

Mark Vanderbeeken

Customer experience executiveItaly
Work history
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    CEOExperientia srl
    Turin, ItalyFull Time
    Experientia is a B2B consultancy, established in 2005, dedicated to human-centered research and solutions for Italian and international clients. The company employs a blend of qualitative and quantitative research methodologies to gain insights into human behavior - challenges, opportunities, frictions and aspirations. By applying principles from behavioral sciences, Experientia transforms these insights into concepts and business strategies, enabling companies to enhance their digital services and better align them with their customers and stakeholders. Industries of focus: financial services, energy, health, durable consumer goods, mobility, and public services. ROLE CEO (from June 2014) Senior Partner (from 2005 to 2014) Founder Responsible for strategy, financial administration, business development, portfolio management, project supervision, client relations management and communications. ACHIEVEMENTS Co-founded the first international UX and interaction design consultancy in Italy, and one of the first in Europe, with offices in Italy, Singapore and Switzerland. Created the ATM interface for UniCredit (33% faster, 25% growth in non-UniCredit customers, <1% error rate). Over 35 strategic projects for Samsung (US, UK, Europe, South Korea). Corporate partnership with Intesa Sanpaolo bank. Business development and marketing to and project collaboration with major clients (many Fortune 500): 3M, Deutsche Telekom, Intesa Sanpaolo, Netflix, Tarkett, Vodafone, Government of Singapore, Council of Europe, EU, Italian Ministry of Innovation, and UN WFP. Successful collaboration with Asian clients, e.g. Changan, Haier, Hitachi, Midea, Samsung and Sony.
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    Self-employed consultantN / A
     - 10015 Ivrea, Metropolitan City of Turin, ItalyFreelance
    Strategic communications and identity development for Interaction Design Institute Ivrea, WWF and other NGO’s. Created the first website of Wetlands International.
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Skills
  • Portfolio Management
  • Innovation Strategy
  • Behavioural Insight
  • Customer Behaviour
  • Financial Administration
  • Dutch Speaking
  • Fluent French
  • Fluent English
  • Italian
  • German
Education
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    Psychological Behavioural SciencesColumbia University - ColumbiaX
     - New York, United States
    MA Psychology (Cognitive and Visual Psychology)
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    LicenseKatholieke Universiteit Leuven
     - Leuven, Belgium
    BA Psychology Specialization in Cognitive and Visual Psychology