CREATIVE DIRECTION, KNOWLEDGE, EXPERTISE.
Creative direction that drives thought-provoking, believable solutions and real growth for global brands.
Knowledge and strategic insight defining not only the visual outcome but a bigger experience.
Expertise to inspire creatives and excite clients through passionate, compelling, simplified creativity.
Big ideas for global brands A-X… I really need an X!
Adidas, Amazon, American Airlines, Asahi holdings, Apple TV+, Baileys, Benecol, Blu, BAT, Bosch, Carling, Colgate, Coca Cola, Corona, Diageo, EE, EY, Fox’s, Guinness, Google, Godiva, Heineken, HSBC,
Imperial, Jamesons, Jupiler, JTI, KFC, Levis, Liptons, Meta, McDonald’s, Mikes Hard Seltzer, Nestle, Oatibix, Palmolive, PepsiCo, Purina, Quaker, Reebok, Stella Artois, Spotify, Smirnoff, SEMrush,
Strongbow, Tanqueray, Unilever, Viagra, William Grant & sons, WeShop, and X…
D&AD New Blood Judge and mentor
It's not about standing still and becoming safe. If anybody wants to keep creating they have to be about change.
Miles Davis
for something to be beautiful, it doesn't have to be pretty.
Rei Kawakubo
always do the right thing.
Da Mayor
Work history
Creative DirectorGeometry Global
London, United KingdomFull Time
overseeing and mentoring a multi-talented team of creatives.
• driving ‘omni-channel’ creative strategies and implementing global creative solutions for global brands.
• real brand experiences, physical retail, and brand activations that truly inspired action.
• identifying and solving challenges through conceptual thinking first.
• brief to brand experience, from concept to craft.
• working with clients and external resource to build trustful relationships.
• delivering ‘Plus 1’ solutions at every opportunity.
bringing more:
• judging and mentoring at D&AD new blood with two winning teams.
• positive outlook and attitude—creating a true team ethos.
• working partnerships with HR to drive mental awareness, wellbeing and diversity.
• leader of global trends, strategic thinking and creative insight groups.
clients: Diageo (Guinness/Gordons/Baileys/Tanqueray), Colgate Palmolive, HSBC, Unilever, GSK, Coke, Emirates, BAT
V
V
freelance creative directorVarious clients/agencies
- London, United KingdomFreelance
May 2019 - Present · 3 yrs 1 mo May 2019 - Present · 3 yrs 1 mo
London, United KingdomLondon, United Kingdom
Creative Director | Brand Consultant
Focused experiences for global brands.
Strategic insight, concept to craft, brand identity to brand experiences, commerce and communication, digital and social, retail and beyond.
Working solo or with others, with teams or whole departments, virtually and face-face.
recent work:
Asahi Holdings, Apple tv+, BSG, Spotify, Strongbow, Juplier, Corona, Heineken, EE. Adidas, William Grant & Sons, ABinBEV, Google, Amazon, EY, Bosch, Imperial brands, WeShop, SEMrush, Meta, Mike's Hard Seltzer.
agencies.
McCann Health, Onepointfive, Publicis Poke, Weshop, Barrows Global, Amplify, Seven G3, Twelve, Skeleton, TroubleShooter, Stellar, Smyle.
Strategic insight, concept to craft, brand identity to brand experiences, commerce and communication, digital, social, retail, film…
Skills
- Creative Direction
- Advertising
- Art Direction
- Brand Strategy
- 360 Experience
- Brand Experiential
- Activation
- Brand Management
- Big Ideas
- Advertising Concepts