QuestionsProjectsExperienceTeam

Work history

R
R
Regional Digital Marketing ManagerRobert Bosch GmbH
Jul 2018Budapest, HungaryFull Time
Design and run website, email, social media as well as search engine marketing strategies across Eastern Europe and Middle East regions, while managing external agencies. Administer digital marketing budget to keep budgetary expenditures in line with targets. Key Accomplishments: Implemented CRM strategies resulting in increasing customer impression and engagement by 350% and 250% respectively. Current email open rate for emails is 50% and CTR is 40%. Improved delivery of e-commerce product configurator software project by taking over additional assignments from various departments. Improved website performance in the whole CEE region by implementing measurable KPIs resulting in average increase of 30% in page views and 15% CTR
V
V
Global B2B Digital Marketing & Social Media ManagerVodafone Group
Mar 2014 - Jun 2018Budapest, HungaryFull Time
Provided direction, people management, instructions, and guidance to digital marketing teams operating at multiple business units across Vodafone group to ensure smooth flow of B2B operations. Created unique content for social channels. Helped with building multiple digital marketing teams in marketing service centre. Managed content marketing activities within the corporate industry blog and email campaigns for lead generation in B2B segment. Oversaw social selling process and develop relationships to find, connect with, understand, and nurture sales prospects. Liaised with several Vodafone entities regarding digital activities aimed at achieving marketing objectives. Drove traffic to company’s website through PPC model. Key Accomplishments: Played key role in initiating a social sharing platform, which resulted in increasing clicks from social domains by 550%. Launched social selling and listening/influencer programmes within APAC and EMEA regions resulting in generating 10% service sales and increasing social media follower base by 90% respectively.

Skills

• Marketing
• Social Media Marketing
• Digital Marketing
• Marketing Strategy
• Copywriting
• SEO
• Project Management
• Product Marketing
• Digital Management
• Team Management