The mantra 'good design is good business' resonates deeply with me—it's been a guiding principle throughout my 15-year career as a marketing and creative professional. From shaping imaginative campaigns to devising robust marketing strategies and building cohesive teams, I've consistently placed good design at the forefront of my work.
Driven by a passion for excellence, I've honed my skills to lead national strategies, foster innovation, and deliver award-winning campaigns. I excel at uniting teams across geographies, igniting their passion, and guiding them to exceptional outcomes.
My knack for storytelling allows me to create narratives that resonate with audiences, while my hands-on experience in graphic and web design enables me to actively contribute to the creative process.
I thrive on pushing creative boundaries, fostering collaboration, and exceeding client expectations. My commitment to driving brand growth and market success through compelling storytelling and visionary leadership is unwavering.
Work history
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Group Creative DirectorPinnacle Advertising
Scottsdale, United StatesFull Time
Leads high-performing teams in San Francisco, Scottsdale, and Chicago, driving national and global marketing strategies, fostering brand innovation & growth, and orchestrating award-winning campaigns that increase market share through creative storytelling and strategic vision.
Creative Skills:
• Expert in all forms of media, including print, digital, social media, TV, and email, with a proven track record of leveraging each to drive successful marketing campaigns and brand initiatives.
• Led high-profile global campaigns with innovative solutions that drove brand equity, engagement, and revenue growth.
• Aligned brand vision with trends and insights, resulting in award-winning cross-media campaigns.
• Championed unparalleled brand governance strategies, developing and fostering brand-building initiatives that consistently set new market share standards.
• Translated complex brand objectives into compelling visual and conceptual designs, overseeing all stages of creative development, from ideation and story boarding to final execution, ensuring brand consistency and maximum impact.
Interpersonal Skills:
• Built and maintained strong client relationships, serving as a trusted point of contact, actively listening to their needs, and effectively addressing their concerns, resulting in long-term partnerships and client satisfaction.
• Inspired teamwork, communication, and creativity among cross-functional teams, boosting productivity and morale.
Leadership Skills:
• Skilled collaborator that guided cross-functional teams, fostering a high-performance culture and aligning efforts with organizational goals.
• Empowered creative teams, nurturing a growth-oriented culture for high-performing teams.
Communication Skills:
• Expertly conveyed creative concepts to clients, stakeholders, and teams, showcasing value and impact.
• Fostered strong client relationships through clear and concise communication, actively listening to client needs, addressing concerns, and providing timely updates, resulting in high client satisfaction and repeat business.
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Group Director of Marketing/Creative DirectorChapman Automotive
- United StatesFull Time
Led all marketing and creative operations for a statewide automotive dealer group encompassing 16 brands, and 26 locations driving revenue growth exceeding $2 billion. Championed the strategic and creative vision across functional teams, developing customized marketing strategies that significantly enhanced brand loyalty and revenue, while expanding market share. Ensured brand consistency and impact by aligning brand messaging with consumer expectations and market trends, fortifying market presence and stakeholder satisfaction
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Skills
- Creative Leadership
- Strategic Branding
- Cross-disciplinary Collaboration
- Team Leadership
- Marketing Campaigns
- Digital Advertising
- Social Media Advertising
- Project Management
- Visual Storytelling
- Communication
Education
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BSBA - MISThe University of Arizona
- Tucson, United States
Awards
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Gold Award for ExcellenceTelly Awards