Marlene Rohde
Available

Marlene Rohde

Digital Marketing ManagerLondon, United Kingdom
+ Info

19

Connections
NM
Pip Jamieson
Michael Edward Stephens
Marlene Rohde
Available

Marlene Rohde

Digital Marketing ManagerLondon, United Kingdom
About me
Passionate about digital marketing and all things health, wellness & yoga I love to work cooperatively in a team sharing learnings. I enjoy working creatively & coming up with new solutions. Consulting reports, analysing data & putting numbers in context is paramount to my work & discovering new trends or correlations gives me huge satisfaction. With +5 years digital marketing experience (email, affiliate, display, paid social) & a diverse industry background in fashion, travel, nutrition & financial services I constantly strive to improve & develop my skill set — encapsulated by completing my IDM diploma whilst working full time.
Projects
  • Marketing support for Yoga Professionals
    Marketing support for Yoga ProfessionalsI am supporting my yoga teacher in the marketing of her yoga workshops through MailChimp email marketing & creative newsletters for her. Further, I am supporting a friend through advice & consolation in the marketing of her upcoming Yoga Teacher Training.
Work history
    N
    N
    Digital Acquisition ManagerNewDay
    London, United KingdomFull Time
    I manage the digital acquisition activities for the Amazon, TUI & Arcadia cards (Burton, Dorothy Perkins, Wallis, Evans, Outfit). I work with the internal Client Managers & the brands directly to organise, plan & analyse promotional activity. KPIs are: traffic, conversion rate, approval rates & ultimately new account numbers. Responsibilities: - Performance reporting (incl. weekly report to commercial team) and monitoring of profitability & customer risk scores. Forecasting & re-forecasting on monthly & weekly basis. - Incident / application-journey-error reporting & fix-process management. - Creative creation process management involving partners, external designer & messaging-approval by legal. - I built a daily forecasting document for monthly planning & monitoring now used by the team regularly.
    Bulk Powders logo
    Bulk Powders logo
    Affiliate & Performance Marketing ManagerBulk Powders
     - London, United KingdomFull Time
    Bulk Powders is an online sports nutrition company selling protein powders, vitamins, food and other supplements & has been voted on the Virgin ‘FastTrack 100’ fastest growing companies in Britain 2017 for the 2nd consecutive year. I work with the Country Managers looking after the international sites & support them in the management of the affiliate activities. UK, France & Germany are the main focus but I also work on Spain, Italy, Denmark & Netherlands. I look after display marketing – retargeting & prospecting (Criteo & Quantcast) – reporting on performance, phasing budgets & forecasting (sales, revenue, ROI / ROAS). Further, I manage the Paid Social activity (Facebook & Instagram) for Netherlands & support Germany Responsibilities: - Channels: Affiliates Marketing (main focus), Display Marketing, Paid Social Marketing - Affiliates: Communication (offers, announcements etc.). Identifying opportunities & optimising relationships. Book exposure – Tenancy (negotiation & sign-off), exclusive codes, commission increases. - Display: Partner management (Criteo & Quantcasat), budget management, reporting & weekly calls. - Paid Social: Scheduling ads & monitoring performance - Banner briefing for the whole online acquisition team. - Budget management – allocation, phasing & cost reporting.
+ Show more
Skills
  • Marketing Analytics
  • Marketing
  • Analaysis
  • Negotiation
  • Budget Management
  • Customer Acquisition
  • Partnerships
  • Email
  • Social Media Marketing
  • Display Advertising
Education
    T
    T
    Professional Diploma in Digital MarketingThe Institute of Direct & Digital Marketing (IDM)
     - London, United Kingdom
    This degree covers digital marketing and many of its sectors in great detail looking at Data and Database Applications, Affiliate & Search Engine Marketing, Social Media, Emerging Digital Media and others. Further, the degree passes on skills to plan, manage and evaluate digital marketing campaigns.
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    MA Media & Communication Goldsmiths, University of London
     - London, United Kingdom
    Masters of Arts in Media & Communications I studies Media ad Communications full-time at Goldsmith College. I attended classes on: - Promotional Culture - Screen Culture - Journalism My dissertation examined the content and audience reception of news media drawing upon the Evening Standard as a key source. I am now looking for full time employment in London.
+ Show more