Passionate about digital marketing and all things health, wellness & yoga I love to work cooperatively in a team sharing learnings. I enjoy working creatively & coming up with new solutions. Consulting reports, analysing data & putting numbers in context is paramount to my work & discovering new trends or correlations gives me huge satisfaction. With +5 years digital marketing experience (email, affiliate, display, paid social) & a diverse industry background in fashion, travel, nutrition & financial services I constantly strive to improve & develop my skill set — encapsulated by completing my IDM diploma whilst working full time.
Projects
Work history
N
N
Digital Acquisition ManagerNewDay
London, United KingdomFull Time
I manage the digital acquisition activities for the Amazon, TUI & Arcadia cards (Burton, Dorothy Perkins, Wallis, Evans, Outfit). I work with the internal Client Managers & the brands directly to organise, plan & analyse promotional activity. KPIs are: traffic, conversion rate, approval rates & ultimately new account numbers.
Responsibilities:
- Performance reporting (incl. weekly report to commercial team) and monitoring of profitability & customer risk scores. Forecasting & re-forecasting on monthly & weekly basis.
- Incident / application-journey-error reporting & fix-process management.
- Creative creation process management involving partners, external designer & messaging-approval by legal.
- I built a daily forecasting document for monthly planning & monitoring now used by the team regularly.
Affiliate & Performance Marketing ManagerBulk Powders
- London, United KingdomFull Time
Bulk Powders is an online sports nutrition company selling protein powders, vitamins, food and other supplements & has been voted on the Virgin ‘FastTrack 100’ fastest growing companies in Britain 2017 for the 2nd consecutive year.
I work with the Country Managers looking after the international sites & support them in the management of the affiliate activities. UK, France & Germany are the main focus but I also work on Spain, Italy, Denmark & Netherlands.
I look after display marketing – retargeting & prospecting (Criteo & Quantcast) – reporting on performance, phasing budgets & forecasting (sales, revenue, ROI / ROAS).
Further, I manage the Paid Social activity (Facebook & Instagram) for Netherlands & support Germany
Responsibilities:
- Channels: Affiliates Marketing (main focus), Display Marketing, Paid Social Marketing
- Affiliates: Communication (offers, announcements etc.). Identifying opportunities & optimising relationships. Book exposure – Tenancy (negotiation & sign-off), exclusive codes, commission increases.
- Display: Partner management (Criteo & Quantcasat), budget management, reporting & weekly calls.
- Paid Social: Scheduling ads & monitoring performance
- Banner briefing for the whole online acquisition team.
- Budget management – allocation, phasing & cost reporting.
+ Show more
Skills
- Marketing Analytics
- Marketing
- Analaysis
- Negotiation
- Budget Management
- Customer Acquisition
- Partnerships
- Social Media Marketing
- Display Advertising
Education
T
T
Professional Diploma in Digital MarketingThe Institute of Direct & Digital Marketing (IDM)
- London, United Kingdom
This degree covers digital marketing and many of its sectors in great detail looking at Data and Database Applications, Affiliate & Search Engine Marketing, Social Media, Emerging Digital Media and others.
Further, the degree passes on skills to plan, manage and evaluate digital marketing campaigns.
MA Media & Communication Goldsmiths, University of London
- London, United Kingdom
Masters of Arts in Media & Communications
I studies Media ad Communications full-time at Goldsmith College. I attended classes on:
- Promotional Culture
- Screen Culture
- Journalism
My dissertation examined the content and audience reception of news media drawing upon the Evening Standard as a key source. I am now looking for full time employment in London.
+ Show more