About me
Results-oriented, decisive leader with proven success as a social media manager & creative digital marketer. (Adidas, Nike, Puma).
A specialist with SEO & content strategy, maintaining & monitoring project and campaign plans, project trackers, budgets and expenditures. With 6+ years of experience creating implementing, and optimizing social media strategy for companies and brands with a collective 3M+ followers. Relentlessly focused on generating new revenue & creative solutions through the use of social media.
Work history
CAMPAIGN, CONTENT CREATION & SOCIAL MEDIA MANAGER (AGENCY), GLOBAL MARKETS (ADIDAS, NIKE, PUMA)Soho House & Co
London, United KingdomFull Time
Leading the development of influential global campaigns and editorials for industry-leading brands within the agency domain. Overseeing project management tasks, which encompass budget negotiations, resource allocation for photographers, videographers, location scouting, and securing high-profile industry experts. Orchestrating versatile content creation across various media formats, including marketing emails, websites, and prominent social platforms like Facebook, Instagram, YouTube, and TikTok. Additionally, adeptly managing and cultivating thriving social communities for high-profile social media accounts boasting over 3 million followers.
Agencies: MC SAATCHI PR, GUNGHO CO, WHALAR, BORN SOCIAL, GOAT AGENCY, CANOE INC, TASK PR, EXPOSURE, TRACE PUBLICITY & EYC LTD.
CLIENTS:
• JAGERMEISTER, GUINNESS, DUPPY SHARE RUM, THE SIDEMEN & TASTEMADE: Role – Social Media Manager & Content Strategist: Experienced Social Media Manager at agency level. Led impactful campaigns, managed diverse platforms, and created engaging content on TikTok, Instagram, YouTube, and Pinterest. Demonstrated expertise in campaign implementation, strategic social media management, and content creation to drive brand awareness and audience engagement. Agency Employee under LTD Structure Start date: July 2023 – Present
• DPR-MGMT (Agency): Role – Social Media & Creator Manager: Successfully managed the social media presence & campaigns for clients Jabra GN and D'otto Fragrances at DPR-MGMT, a leading digital marketing agency. My responsibilities included implementing effective strategies, creating engaging content on Tik Tok, Instagram, Facebook, Youtube, Twitter and delivering on measurable high-performance results. Utilized creator acquisition tools such as Modash to find relevant creators and talent for brand activations. Agency Employee under LTD Structure Start date: March 2023 – July 2023
• SPRINGER NATURE: Role – Campaign & Content Manager for Product Marketing & Services/Solutions. To manage, implement and lead on MARMIND integration, using the tool to generate stellar results for Nature Portfolio across global teams & markets. As a Social Media Content Creator/Manager at Springer Nature, my responsibilities also included creating and curating engaging content for various social media platforms, Linkedin, Twitter, Facebook, Instagram & Tik Tok - planning and executing social media campaigns, monitoring trends and analyzing the performance of our social media content. I collaborated with internal stakeholders, conducted market research, engaged with community followers, and optimized the social media strategy to increase brand awareness and audience growth. Independent Contractor. Start date: Dec 2022 – End: March 2023
• AUDDY LTD (Podcasts): Role – Digital Media Manager for Smoke Screen campaign. To drive awareness of, listening and conversation about the Smoke Screen podcast and TBIJ partnership. Podcast stats - Downloads: 600/Likes: /Comments: 20K /Shares: 6K. Campaign Impressions - (reach: 12K /CTR: 10.67%), Talkability and Engagement - (social: 50K /PR: 10K). Agency Employee under LTD Structure. Start date: August 2022 – End: Nov 2022
• MCQ: Role – Social Media Content Creator to promote the release of the new STRIAE campaign. I was selected in a pool of 200 creators to create content for MCQ. My content garnered over 50K views on the MCQ Instagram account. Agency Employee under LTD Structure. Start date: Jan 2022 – End: July 2022
• PACO RABANNE: Role – Global Content Creator for PHANTOM campaign. My imagery was used across all Paco Rabanne social channels to promote the new Phantom fragrance. My content was pushed to over 4 million consumer accounts worldwide. Agency Employee under LTD Structure. Start date: Feb 2021 – End: Jan 2022
• ADIDAS: Role – Global Content Creator for ADICOLOR campaign. My video content reached & engaged over 30,000 accounts across Instagram to promote new release of Adicolor shoe. Agency Employee under LTD Structure. Start date: Jan 2017 – End: April 2017
• NIKE: Role – Content Creator for Nike TN campaign. I created the imagery & Video content that was used across Nike & Footlocker EU Social Channels. Agency Employee under LTD Structure. Start date: June 2017 – End: Sept 2017
• PUMA: Role – Campaign Content Creator for Puma RS-X Tech campaign. I spearheaded the campaign and created Visuals for their social media channels. My content reached over 28,000 accounts on Instagram & Facebook. Agency Employee under LTD Structure. Start date: May 2019 – End: July 2019
• REEBOK: Role – Content Creator & Brand Ambassador for Reeboks DMK2K product release. My Imagery and visuals engaged an audience reach of up to 51,000 Accounts. This content was used as brand collateral for Reeboks marketing emails and Social Media platforms. Agency Employee under LTD Structure. Start date: August 2019 – End: October 2019
• HUGO BOSS: Role – Content Creator & Brand Ambassador for Hugo Boss’ Westfield store launch. I created engaging imagery & Video media to drive the release of Hugo Boss’ Menswear range for their target audience. My content was used across Hugo Boss social media platforms (Facebook & Instagram). Agency Employee under LTD Structure. Start date: July 2018 – End: Sept 2018
• THE KOOPLES: Role – Campaign Content Creator for “Zayn & Kooples” Collaboration. (Instagram). Agency Employee under LTD Structure. Start date: Jan 2019 – End: May 2019
• URBAN OUTFITTERS: Role – Social Media Manager – Managing @urbanoutfitterseu Instagram account and created content/implemented creator activations within EMEA. Agency Employee under LTD Structure. Start date: Jan 2016 – End: Jan 2018
• FRENCH CONNECTION: Role – Social Media Manager to promote French connection products & amplify brands vision across social on Instagram. Agency Employee under LTD Structure. Start date: May 2018 – End: July 2018
• FOOTLOCKER: Role – Campaign Content Creator & Social Media Manager to promote & engage external audience with new exciting products. Managed @footlockereu account on Instagram. Agency Employee under LTD Structure. Start date: Sept 2018 – End: Dec 2018
Key responsibilities & Key achievements
• Global Agencies have trusted my creative & strategic expertise to increase their clients reach including: MC SAATCHI PR, GUNGHO CO, WHALAR, GOAT AGENCY, CANOE INC, TASK PR, EXPOSURE, TRACE PUBLICITY & EYC LTD.
• Created, implemented & managed social media accounts and developed in-depth activity reports for over 50 clients.
• Managing and cultivating thriving social communities for high-profile social media accounts boasting over 3 million followers.
S
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Campaign Manager & Content StrategistSpringer Nature
London, United KingdomFull Time
Campaign & Content Strategist for Product Marketing & Services/Solutions. To manage, implement and lead on MARMIND integration, using the tool to generate stellar results for Nature Portfolio across global teams & markets. As a Social Media Content Creator/Manager at Springer Nature, my responsibilities also included creating and curating engaging content for various social media platforms, Linkedin, Twitter, Facebook, Instagram & Tik Tok - planning and executing social media campaigns, monitoring trends and analyzing the performance of our social media content. I collaborated with internal stakeholders, conducted market research, engaged with community followers, and optimized the social media strategy to increase brand awareness and audience growth. Independent Contractor. Start date: Dec 2022 – End: March 2023
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Skills
- Marketing
- Curation
- Strategy
- Marketing Strategy
- Photoshop
- Data Analysis
- Social Media
- Photography
- Strategic Marketing
- Brand Marketing
- Art Curation
Education
Advertising and MarketingUniversity of The Arts London (UAL)
- London, United Kingdom