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I am a third culture kid who grew up in 5 countries (Kenya, Lesotho, Ethiopia, Angola, and England). I'm fluent in Portuguese and passionate about photography, travel, and the arts. My passion for photography has me utilising Adobe Lightroom on an almost daily basis. I have a masters in Finance so I am very comfortable with analytics and numbers-through my experience in Performance I have very strong attention to detail. I'm a fast learner and extremely hardworking. Passionate about the digital sphere, I have experience in setting up, managing and optimising campaigns.
Tasks included briefing relevant digital media owners on campaigns, advising and planning creative executions for plans. Setting up and optimising Facebook advertising campaigns Optimising CPA campaigns on a daily basis Providing weekly performance reports and presenting results to clients directly. Providing managers/directors with regular innovation and competitive activity news in digital.
Management of various client social media accounts- content creation and creative writing, management of Ads on Google AdWords, and Facebook Ad manager, as well as using Google Analytics and Facebook Insights. Other responsibilities include weekly performance reporting and liaising with clients on marketing campaigns. Specific projects include launching and managing the recent Bio-Oil digital marketing campaign (#ScarsUncovered), creating monthly content plans for all of Bio-Oil's social media and managing the pages on a daily basis. I have also managed social media pages of other clients such as Collection Cosmetics, Human Race, Run or Dye and others.
A collaborative blogging platform, it was my responsibility to manage and grow social media accounts, and digital marketing strategies. Other functions include community management of the platform, responsible for overseeing and moderating content, writing blog posts, reaching out to new users, as well as maintaining old users through various strategies.
Modules Included: Investment management, Behavioral finance, Data Analysis, International fi-nance • 1st Class Honors in Dissertation
Modules Included: Marketing & Communications, Advertising, Organization Theory, Macro & Micro Economics