About me

I'm Marta [Chai-ya], strategic thinker with a creative spirit passionate about great campaigns, business innovation and brand purpose. Born on World Nutella Day, I have an appetite for sweets and creative challenges. I am a Junior Brand Strategist and Innovator, who started as an Art Director/ Creative. I have created and worked on campaigns for McDonald's Great Taste of America 2019, Sanex and Durex to name a few. I helped transformed businesses from B2B to B2C and created new brand personas for multiple clients, ranging from film to retail industries. I graduated with a First Class Degree from the University of the Arts London and Hong Kong Polytechnic, and I am currently pursuing a part-time masters in Business. I am looking for freelance or full-time opportunities, and I would love to hear from you regarding some exciting projects.

QuestionsProjectsExperienceTeam

Projects

• 5

  Brand ManagementB2B to B2C Business Innovation. Work in progress
• 11

  Nike + Hong KongStrategy pitch for Nike + Hong Kong. This is a digital campaign that was created during my exchange at Hong Kong Polytechnic University. The brief was to get young people to download and use Nike + running up. We firstly researched reasons why they do not exercise and found a strong insight. HK students have skewed expectations about sports and wish for fast results. They give up easily. We decided to use familiar activities other than sports to show that they cannot rush excellence. If they gi
• DERIVEshort movie about walking

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Skills

• Creative Thinking
• Management
• Storytelling
• Advertising Campaigns
• Brand Strategy
• Innovation Strategy
• Social Impact
• Adobe Create Suite
• Entrepreneurship

Education

H
H
Advertising StrategyHKP
Jan 2017 - Jun 2017Hong Kong
Exchange Enrolled in classes from TV Commercial Production, Advertising Strategy, Digital Advertising Content and Master Art Direction, which is run by the most experienced & internationally awarded industry people from Hong Kong.
BA(Hons) AdvertisingUniversity of The Arts London (UAL)
Oct 2015 - Jul 2018London, United Kingdom
The course expands creative skills and implements knowledge about strategy, planning and managing. It allows students to choose their own career paths within the broad field of advertising and business. It focuses on ideas and the process of making them big. It gives practice and understanding of creative direction, entrepreneurship and strategic project management.