About me
I am a Digital Marketing&Media specialist based in London with very high standards for details and communication. Thanks to my 5+ years in media agencies as part of account management local and global teams, I have gained strong project management skills, always developing, overseeing and coordinating projects with a commercial approach in mind, removing and finding solutions to any blockers that our team encountered and ensuring the achievement of the best outcome and performance.
I have strong experience in forecasting and budget management, in depth performance analysis and data sourcing&reporting ( GA, Tableau, Qlik, Similar Web, BrightEdge, Power BI, and ad hoc developed analytics dashboards). I have solid ability in acting as a day to day contact for external departments and senior stakeholders, ensuring timely delivery of project updates and data analysis.
Work history
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Global Account ManagerNeo Media World
- London, United KingdomFull Time
SAM within Sage and Nestle Global Client Services teams responsible for supporting overall performance via enablement and coordination of local media campaigns and Global projects.
Main areas of my role sit within servicing the Global clients, supporting and coordinating the Neo/GroupM local market teams across EMENA, LATAM and AMS. My day to day however, hugely varied touching global strategy, performance media innovation&partnerships and global reporting. Main responsibilities:
• Ensuring global updates are cascaded to all local markets & collating regional updates and requests
• Delivering ways of working governance and managing escalation
• Thought Leadership: ongoing delivery of global POVs based on new media updates
• Running local markets weekly calls to provide support and to understand current status and challenges of ongoing activities
• Tracking and sharing initiatives across markets and regions and assisting local market teams with case studies
• Identifying cross channels best practices and ensuring they are employed at all times across all markets in line with brand requirements
• Driving and centrally managing multi-market initiatives and supporting local media campaigns activation and tracking across multi channels campaigns
• Global Media Partnering: proactively search for partnership opportunities amongst media and tech vendors that are suitable for market adoption to support the global engagement
• Global Reporting: in depth reporting and analysis of local campaigns performance with the objective to benchmark global performance on an ongoing basis, delivering quarterly relationship and performance QBRs against the SOW and Global KPIs
• Responsible for managing the output of 1 Senior Executive and 1 Account Manager part of the Global team
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Social Media & Communication ManagerEco Environmental Services
- London, United KingdomFreelance
My role at Eco included:
• Internal and External communication management: develop and deliver external and internal communications strategies, aligning them to the start up's strategy and growth aspirations
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design
• Suggest and implement new features to develop brand awareness, like promotions and competitions
•Stay up-to-date with current technologies and trends in social media, design tools and applications
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Skills
- Project Management
- Communication
- Advertising
- Marketing
- Graphic Design
- Account Coordination
- Campaign Coordination
- Adobe Photoshop
- Affiliate Marketing
- Partnerships
Education
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Bachelor's Degree in Communication StudiesUniversita degli Studi di Bologna
- Bologna, Italy
PROGRAMME TYPE
Laurea (First cycle degree/Bachelor - 180 ECTS)
DEPARTMENT
Philosophy and Communication Studies - FILCOM
DEGREE PROGRAMME CLASS
L-20 - Communication
The Degree Programme aimed for graduates to gain basic general, theoretical and applied learning in the main formats, means and types of contemporary communication. I learnt to critically analyse media and contemporary new media, using different languages and sign systems in interpersonal, micro and macro social areas.The curriculum included course units divided into three main areas:
1) general theory, offering a selection of fundamental concepts and theories of semiotics, language sciences, sociology and psychology, allowing us students to analytically and critically investigate the world of contemporary communication;
2) methodology, offering semiotic, sociological and basic analytical tools for interpreting visual communication and contemporary political communication, basic psychological methodologies for understanding and interpreting various contexts of social interaction (including conflicts and business interviews), basic computer skills to design and process digital texts and web contents;
3) practical studies, offering basic competences in the main European languages, particularly English, working with communication professionals to effectively and efficiently design texts for advertising, traditional media (press, radio, television) and new media (websites, social media, virtual communities), and to work in professional and business sectors in an aware manner.
Particularly in year 3, ample room was dedicated to the analysis of case studies and concrete communication phenomena taken from professional and working situations.
During the three-year programme, to support the various course units seminars and conferences were run by entrepreneurs, , managers and professionals from the national and international communication sector.