Hello! My name is Marta Lopez and over my 5 years in this crazy but beautiful world of advertising, I have managed a variety of projects including POS, brochure, branding, TVC’s, radio, OOH, social media, interactive and digital. During my career I’ve been told that I have a strategic mind and that my drive and high standards are second to none. Personally, I pride myself on being an amazing problem solver. Creatives love me because I support them to make the best content possible, I have incredibly high standards and I always aim to deliver content that makes our clients trust me and want to work with me. Overall, I love what I do. I truly enjoy going above and beyond for my clients and my team. If you want to know more about me, get in touch! Thanks, Marta
Accounts - Toyota and Jeep - Managing workloads across the team to ensure that projects are delivered on time and on budget. - Advising the client on creative, strategy and technical opportunities in the integrated media environment. - Strategically analysing insights from previous campaigns and competitors. - Coordinating and managing production across a variety of campaigns in all media - ATL & BTL from concept to delivery. - Building relationships with mid-level and senior clients throughout the delivery of projects. - Working collaboratively with other agencies and suppliers to ensure the best possible creative product. - Seeking new businesses to increase revenue and supporting on new client pitches.
Accounts - Ford, McLanre, Taylor Wimpey, Omega and Nikon - Responsible for creating project briefs. - Ensuring all project milestones were hit on schedule and within budget. - Liaised with all areas of the operational teams such as project management, CGI, retouching and digital. - Dealing with localisation requests across the majority of European countries. - Presenting and pitching creative treatments and proposals to clients. - Experience in media planning campaigns. - Managing budgets, invoicing and creating PO’s. - Identifying industry trends. - Analysing previous campaign statistics in order to improve future campaign approach. - Perceiving project risks to ensure a smooth delivery.
- Main role was to ensure good communication between the NHS account and the agency. - Improving NHS image and tone of voice through marketing campaigns. - Coordinating with external suppliers and partners in the running of projects and keeping teams updated on change requests and implications. - Organising POS at exhibitions, open days and other OOH advertising campaigns. - Understanding statistics to improve the project process. - Ensuring completion of KPIs relating to key project time lines.
Account - National Express and C2C - Managing CRM and social media strategy. - Planing photoshoots. - Collecting and analyzing data to learn more about consumer behavior. - Overseeing projects within digital (display, email, search, social media, video and web content) and traditional media (print, DM, outdoor, events and exhibitions). - Creating pitch presentations and assisting in presentations. - Briefing designers to the client requirements. - Copy writing.