Fusing fashion journalism with well-being.Locked Pro Plan feature
Grazia Middle East -Online articles (interviews, news, trends, reviews, Fashion Week street style coverage) - Developing and maintaining PR connections - Fashion and beauty galleries for online - Assisting print, including 'Fashion and Beauty Charts', 'Beauty Opener', 'Grazia Shop' pages - Working across Grazia Luxury Assisting shoots
-Online magazine - Fashion, beauty and lifestyle coverage - Social media strategy - Collaborations - Compiling UGC content
- Articles in Vogue Arabia May, June, July-August issues and Vogue.me - Supporting the editorial team (building the editorial wall, sourcing images for picture desk, interview transcriptions, trend research, generating editorial ideas and concepts) - Assisting in everyday operations of the marketing team - Writing advertorials and advertisements for print and online - Fashion assistant at Buy Arab Designers Campaign Video, Dubai Shoot Supporting the marketing team in Vogue Arabia's Fashion On A Plate event in collaboration with Mastercard at the Dubai Opera - Supporting the marketing team and interviewing celebrity and influencers at Vogue Arabia's Second Anniversary party
- Personalized charity clothes donation - Leading a 6-member team - Developing marketing and social media strategy - Influencer marketing - Building trust and ensuring positive experience - Acquiring sponsorships - Content creation - Performance monitoring, budgeting - Liaising with Corvinus University of Budapest
- Fashion Journalism Online Short Course Certificate - Course held by John William Noonan
Thesis: The Changing Fashion Landscape - The Effect of Online Influencers on Startup and Luxury Fashion Brands Brands researched: Christian Dior, Calvin Klein, Gucci, Nanushka, Reformation, Self-Portrait Academic Work: -Qualitative Research Study of Vogue US magazine covers between 2000-2005 and 2011-2016 - Media Economics Exam Paper examining user-generated content (UGC) and its effects on and its interaction with traditional fashion media. - Media History Exam Paper on the History of Fashion Communication - Social History Exam Paper on 'Fashion's Representation of Society'