Projects
- Whisky Promotion: Retail CampaignThe original brief for this was to create a 2 page press insert highlighting Checkers Liquorshop’s offers around World Whisky Day. Driven by the insight that whisky was perceived by many consumers as “an old man’s drink”, I expanded on the brief by creating an additional digital publication, which included extra content such as tasting notes, food pairings and education around whisky in order to make the category more accessible and appealing to a larger audience. More premium suggestions were
- Integrated Campaign: Fruit & Veg RetailThe initial brief for this was to develop a two week campaign to promote a supermarket’s offering of fresh fruits and vegetables during the summer season. After conducting research into consumer trends, two main insights emerged: customers were becoming more discerning about the origins of their produce (sustainability), people were more conscious of the types of foods they were eating (wellness). Guided by these insights, the fresh produce offering was framed around the pillars of nutrition,
- Typographic QuotesOriginally designed as part of a concept for a calendar, this series of quotes uses typography to convey the underlying theme of each saying. Each month of the calendar also features an iconic event from world history, such as the launch of the first space shuttle flight and the first country legalising women’s right to vote.
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Work history
9
9
Senior Designer99c
London, United KingdomFreelance
Skills
- Graphic Design
- Packaging Design
- Art Direction
- Photographic Direction
- Campaign Concept
- Campaign Design
- Content Creation
- Strategic Design