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I’m a product and service designer specialising in the intersection of digital and physical. My approach is analytical and creative, my view is that design is strategy. My experience goes across different areas of design: digital, industrial, research and even new media art and speculative design. I’m most comfortable in the strategic end of design and believe in the importance of iterative, experimental prototyping and real human insight to inspire and inform new ideas. I started my career at frog design in Germany, working on a variety of projects across Industrial Design, Digital Design and Design Research. I hold a first class honours degree in Product Design from Ravensbourne, London and my speculative design work has been awarded by the Royal Society of Arts, of which I’m now a fellow (FRSA). Before working at Fjord I’ve worked at cutting-edge art collective rAndom International, creating interactive art for clients like Bloomberg, Wellcome Trust and the V&A London. At Fjord I was involved in EU funded research into the Internet of Things, and worked in the business design team. When I’m not talking about ‘The World of Intangibles’, I’m probably talking about food.
Design strategy, UX design, (Physical and digital) Product Design, Service Design, Design Research in the areas of Internet of Things, Connected Objects, Customer experience, Digital innovation.
Working as a creative on digital product and service innovation projects and as an analyst researching technological and cultural trends and their implications for design. Interaction design research on the EU funded Smarcos project exploring design for the Internet of Things. Previous roles: Interaction Design Researcher Senior Designer
Interactive art installations for private collectors, galleries and museums. Design and project lead on a large scale interactive light installation for Bloomberg. Involvement in concept creation, visualisation and presentation on various projects, clients include Wellcome Trust and Victoria and Albert museum.
Working in a cross-disciplinary team of five on a vision project exploring future product concepts for Samsung in the entertainment space.
Part of the industrial design team as well as working interdisciplinary in digital design and design research. Working in Stuttgart (Germany), Milan (Italy) as well as on location with clients from the consumer electronics, medical, healthcare and white goods domains.
Design Directions Award 2009/2010: Body and Mind Royal Society of Arts May 2010 The project ImmuniToys explored trends of over-sanitation and a controversial hypothesis about sterile modern environments being the cause of immune system diseases ('civilisation illnesses'). From the RSA: The judging panel found Martin's use of design as a medium through which to ask questions that challenge some of the implications of cultural and social behaviours, one that showed courage and imagination. They liked the bold, confrontational nature of his approach and the manner in which he had identified a problem and taken a dark, yet striking approach to highlight its potential, ultimate conclusion.