About me

Based in Lima (PE), Martin Escalante is a freelance graphic and type designer creating visual work for independent clients, collaborations and self initiated projects. Working between the digital and the printed, his practice is centered in finding value in visual communication.

QuestionsProjectsExperienceTeam

Projects

• Matadero / WebHow to evolve a brand? The website for Matadero is the result of a decade of history. A joyful and safe space for the LGBTQ+ community is what the brand has always been, turning every weekend into a celebration of pride and love. In an era of social distancing, a digital solution is needed. Check the live website: matadero.pe
• Residencial / TypographyModules, structure and scale. Those were the key principles when creating the Residencial San Felipe, monument that inspired this typeface. Brutalist architecture was the starting point and a contemporary interpretation was the solution.
• CaudalCaudal, an everyday weekly publication. A cultural platform, targeted to a younger audience, with the purpose of providing information on current affairs, literature, entertainment and humor. Not only would it be established as media, but through the reinterpretation of codes in the local visual culture, it would generate a new system of visual communication.

Work history

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DesignerSed:
Sep 2019 - Feb 2020Lima, PeruFull Time
https://sed.pe
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Junior DesignerInfinito Consultores
Jan 2019 - Aug 2019Lima, PeruFull Time
https://www.infinito.pe

Skills

• Editorial Design
• Typography Design
• Web Design
• Print Design

Education

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Bachelor of Arts (BA) Universidad Peruana de Ciencias Aplicadas UPC
Apr 2013 - Aug 2019Lima, Peru

Awards

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LAD Award - Editorial Design / StudentLatin American Design Awards
Link: https://awards.latinamericandesign.org/projects/temp_projects_5rnrssgagg_1571354224/ganadores/