About me

I've been bringing brands and their stories to life for over 25 years, working on a diverse range of projects and nurturing collaborative relationships with clients and agencies in the process. Throughout, I’ve been keen to incorporate truth and authenticity into their campaigns and communications, as I feel that genuine connection engenders belonging and audience loyalty. As a creative consultant across the arts, I regularly team with writers, artists, directors, performers, musicians... I’m at ease overseeing film and photo shoots, and equally comfortable rolling-up my sleeves to work on concepts and designs for campaigns across brand, advertising, digital and social. I’ve judged on panels for the Scottish Design Awards, Scottish Creative Awards and Roses Creative Awards for The Drum, YCN Professional Awards, been guest Creative Director at D&AD’s New Blood portfolio clinics and a regular creative consultant at Barclays Global creative reviews.

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Projects

• Toshiba - 'Stage Presence'Toshiba's new multi-function printer is the hero of this piece. Our leading ‘character’, centre stage, back-lit, and with a confident stance. A huge presence of a machine. A sculpture of our everyday office lives.
• Barclays Bank photography art directionA small selection of Barclays products and services photography that I have commissioned and art directed: 'Visual Metaphors' expressing Convenience, Protection, Reach, Choice and Loyalty.
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  BARCLAYS BANK - Individual CoversThe concept of ‘on the go’ dramatises the principle of Barclays new range of bespoke insurance covers for gadgets. We follow genuine Barclays customers on their individual journeys, weaving-in their own authentic stories.

Work history

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Art Director/Creative DirectorMartin Muir
Aug 2023Glasgow, United KingdomFreelance
Freelance Art Director/Creative Director

Skills

• Art Direction
• Creative Direction