Work history
Project Manager
- Rome, ItalyFull Time
- Client management
- Management and control of the budget
- Planning and development of activities (brand content, community, consuemr experience, product trial)
- Team coordinator
- Supervision of sets and layouts for events
- Coordination and management of the event and the event staff
- Creating and developing premium retail experiences and materials both online and offline
- Planning, creating and developing retail activities having various purposes (events, pr, sports marketing) including instore consumer activities
- Photo Shooting and Video Production, including casting and location
Account Executive
- Milan, ItalyFull Time
- Coordination of the creative and production process BTL and Digital campaigns, from the client’s brief to the delivery materials to the supplier
- Managing daily activities between agency and client, both legal and financial to ensure the client’s satisfaction on several projects
- Implement consumer information activities in order to create and increase the awareness for a product/brand
- Reporting and forecasting the budget for single brand
- Competitive scenario analysis to secure the coherent implementation of strategies
- Creation of strategic document
- Focus group and qualitative research
- Daily research of updated communication evolution
- Social Media strategy and Engagement strategy for integrated projects and new business pitches.
Skills
- Advertising
- Events
- Marketing PR
- Design
- Excel
- Photoshop
- Powerpoint
- Word
- Digital Advertising
- Social Media
Education
Economics, Management
- Milan, Italy
2009 - Academic Degree in Business Economy – curricula Marketing and Communication- Cattolica del Sacro Cuore, University of Milan - experimental degree thesis in “the conjoint analysis as technique to launch a new product”
Linguistics
- Milan, Italy
English, Spanish, German