Martina Barbi

Project Manager

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Skills

  • Advertising
  • Events
  • Marketing PR
  • Design
  • Excel
  • Photoshop
  • Powerpoint
  • Word
  • Digital Advertising
  • Social Media

Work history

2017

Project Manager

Pescerosso srl

Sep 2015 - Feb 2017
  • Rome, Italy
  • Full Time
  • - Client management - Management and control of the budget - Planning and development of activities (brand content, community, consuemr experience, product trial) - Team coordinator - Supervision of sets and layouts for events - Coordination and management of the event and the event staff - Creating and developing premium retail experiences and materials both online and offline - Planning, creating and developing retail activities having various purposes (events, pr, sports marketing) including instore consumer activities - Photo Shooting and Video Production, including casting and location

2015

Account Executive

Leo B

Sep 2010 - Sep 2015
  • Milan, Italy
  • Full Time
  • - Coordination of the creative and production process BTL and Digital campaigns, from the client’s brief to the delivery materials to the supplier - Managing daily activities between agency and client, both legal and financial to ensure the client’s satisfaction on several projects - Implement consumer information activities in order to create and increase the awareness for a product/brand - Reporting and forecasting the budget for single brand - Competitive scenario analysis to secure the coherent implementation of strategies - Creation of strategic document - Focus group and qualitative research - Daily research of updated communication evolution - Social Media strategy and Engagement strategy for integrated projects and new business pitches.

Education

2009

Economics, Management

Cattolica Del Sacro Cuore University

Sep 2005 - Mar 2009
  • Milan, Italy
  • 2009 - Academic Degree in Business Economy – curricula Marketing and Communication- Cattolica del Sacro Cuore, University of Milan - experimental degree thesis in “the conjoint analysis as technique to launch a new product”

2005

Linguistics

High School

Sep 2000 - Jul 2005
  • Milan, Italy
  • English, Spanish, German