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- Client management - Management and control of the budget - Planning and development of activities (brand content, community, consuemr experience, product trial) - Team coordinator - Supervision of sets and layouts for events - Coordination and management of the event and the event staff - Creating and developing premium retail experiences and materials both online and offline - Planning, creating and developing retail activities having various purposes (events, pr, sports marketing) including instore consumer activities - Photo Shooting and Video Production, including casting and location
- Coordination of the creative and production process BTL and Digital campaigns, from the client’s brief to the delivery materials to the supplier - Managing daily activities between agency and client, both legal and financial to ensure the client’s satisfaction on several projects - Implement consumer information activities in order to create and increase the awareness for a product/brand - Reporting and forecasting the budget for single brand - Competitive scenario analysis to secure the coherent implementation of strategies - Creation of strategic document - Focus group and qualitative research - Daily research of updated communication evolution - Social Media strategy and Engagement strategy for integrated projects and new business pitches.
2009 - Academic Degree in Business Economy – curricula Marketing and Communication- Cattolica del Sacro Cuore, University of Milan - experimental degree thesis in “the conjoint analysis as technique to launch a new product”
English, Spanish, German