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Martina Petkov

Social Media Manager - Hack and Paint

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  • LevelMid Level
  • LocationHigh Wycombe, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsResearcher - Project Manager - Marketing Program Manager

About me

With a background in psychology, I have always been intrigued by what motivates people. More than ten years of experience in academia and industry, exploring the mechanisms of consumer behaviour, have convinced me that effective communication is the foundation for success.

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  • Advertising
  • Product Innovation
  • Research and Critical Thinking
  • Project Coordinator
  • Research and Trend Analysis
  • Consumer Insights
  • Research and Knowledge Sharing
  • Innovation Development
  • Insights Research
  • Research Management
  • Research and Concept Development
  • Trends Observation
  • Advertising Analysis
  • Research and Organization
  • Research and Innovation
  • Project Management
  • Event Organisation

Work history


Project Manager


Apr 2016 - Jun 2017
  • Brighton, United Kingdom
  • Full Time
  • Planning and efficient management of diverse project workload for a nine person research team, to ensure a smooth workflow in accordance with deadlines. Working for a growing and successful startup, has provided me with a very different perspective on business and in particular the Software-as-a-Service industry. Within the research team, I have helped develop customer relationships, as well as building relationships internally with cross functional teams.


Consumer Market Research for Ben & Jerry’s

Ben & Jerry's Europe

Jun 2013 - Oct 2015
  • Datchet, UK
  • Full Time
  • The last 2.5 years with Ben & Jerry’s, have been both brilliantly fun and very rewarding. Working for a brand that has such integrity across all aspects of the business, and a social mission at its core, makes for a very fulfilling job. Ben & Jerry’s are digital pioneers, both in terms of their channel strategy and their communication strategy, and it has been exciting to be part of the brands growth and development. The role has helped me develop relationships on a global and regional level, across many functions, including CMI, Marketing, Research & Development, Innovation, Digital, PR, Design & Creation, Social Mission teams, as well as numerous agencies across the qualitative and quantitative research field.


Researcher in Consumer & Market Insight


Nov 2008 - May 2013
  • Leatherhead, United Kingdom
  • Full Time
  • Working in Brand Development, on global and European projects, for a number of key Unilever brands. The role involved interaction with marketing and regional CMI teams, for the delivery of strong consumer understanding, product development, driving communication development and identifying ways to win across key markets.



Sep 2001 - May 2004
  • Reading, United Kingdom
  • BSc - Psychology