An individual with experience working as Fashion Visual Merchandiser recently graduated from London College of Fashion with years of experience working as VM that helped in developing a systematic approach to working in a fast-paced environment.
A professional with the ambition, vision, enthusiasm and drive to keep on developing its knowledge, easily adaptable to new environments and a confident decision-maker who lead by example to enthuse & motivate others to succeed at all times and go the extra mile in order to meet objectives and drive continuous improvement.
Strong communication skills that allow to discuss complex issues with colleagues and explain technical terms in an easy-to-understand way for various stakeholders. With years of experience in working within a target driven environment and to deadlines. A professional that is willing to share knowledge and cultivating positive working relationships with stakeholders and clients.
Benahnce Profile: https://www.behance.net/martina_ra311e
LinkedIn Profile: https://www.linkedin.com/in/martina-ragnoni-prodip-bds-248884a4/
Projects
- Historical study@lcflondon_ Cultural and historical studies Report Key Point: -Imagery has played a significant role in fashion media. -Short discussion of media and some signifiers -Analysis the signs of the image from the article 'Indian Summer', which appeared in Vogue UK in 2007. -Introducing the concept of race and ethnicity, the idea of Western beauty and Stereotyping. -Concept of cultural appropriation due to the phenomenon of globalization and hegemony.
Work history
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Space decorator & designer | VM responsibleAFRICA FASHION WEEK LONDON
London, United KingdomFreelance
• Space decorator and planner for commercial areas with responsibility for drawing layouts and making designs proposal with the use of the software SketchUp Pro.
• Working closely with CEO and stakeholders in the planning of the commercial space during the event set-up to ensure all display solutions and decorations were accurate and were efficiently implemented.
• Use of materials, object, and fabrics originals from West Africa were adopted to ensure that the theme ‘African Souck’ was reflected in the space.
Senior Sale ConsultantHugo Boss
London, United KingdomFull Time
• Building strong client relationship by demonstrating strong commercial acumen and brand knowledge.
• Maintaining up to date product & trend knowledge with training and development with Hugo Boss University (online courses).
• Demonstrating strong commercial acumen and brand knowledge.
• Providing tailored customer service to clients, maximising selling
opportunities to achieve store and individual sales targets and KPIs.
• Tailoring & alterations experience with the ability to work on jackets,
trousers, fully lined suits.
• Ability to cross/upsell on products.
• Outstanding KPIs and CRM.
• Assisting with the implementation, maintaining and changes to the Visual Merchandising standards, layout & Mannequins styling in line with company guidelines which help to increase customers footfall and their spendings.
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Skills
- Photoshop
- Art
- Illustration
- Illustrator
- Visual Merchandising
- Sketchup
- Sketchup 3D
- Sketchup Vray
- Adobe Acrobat
- Adobe
- Adobe Indesign
- Window Concepts
- Window Design
- Window Display
- Window Dressing
- Retail Windows
- Space Design
- Branding
- Branding Design
- Branding Experiential
- Branding Ideas
- Branding Identity
- Branding Packaging
- Branding Strategy
- Advertisement Branding
- Diversity
- Social Inclusion
- Rendering
- Trend Analysis
- Technical Drawing
- Leadership
- Modelling
- Space Planning
Education
BA (Hons) Fashion Visual Merchandising and BrandingLondon College of Fashion, UAL
- London, United Kingdom
BA (HONS) Fashion Visual Merchandising and Branding
First Class Honours
The notable modules of the course covered Principles of Fashion Visual Merchandising, Fashion Branding for the Digital Environment, Consumer Insight for Visual Brand Communications, Brand Development: Fashion Store Design and Fashion Visual Merchandising and Branding Strategy with Creative Direction as specialisation area.