About me
During my work experience, I have acquired research, writing, and editing skills paired with social media, branding, campaign management and reporting experience.
Having a Bachelor’s Degree in Management and Economics and a Master’s Degree in Marketing, I bring interdisciplinary approach and knowledge with a curious analytical mind. I am a creative and a goal-oriented person with strong organisational skills and problem-solving abilities. I love challenges and difficulties because they push me to go beyond my own limits.
Changes don’t scare me and, on the contrary, they stimulate me to handle every kind of situation from a different point of view.
Work history
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C
BaristaCocobeanZ
London, United KingdomFull Time
Responsibilities: branding products with aim of enhancing the brand-awareness, organizing/checking/ordering stocks, facing customers in order to provide an excellent experience and consequently build customer loyalty.
B
B
Junior AccountBCW ( Burson Cohn & Wolfe) Italy
- Milan, ItalyFull Time
Responsibilities: media relations management, preparing and reviewing press releases, following up with journalists. Preparing of coverage reports for online and offline campaigns. Managing influencers projects. Tracking the performances of the campaigns and the trend of the most significant KPI’s
Selected Clients:
HEINEKEN / COCA COLA/ OPEL / PFIZER / T FONDACO DEI TEDESCHI – DFS / TWININGS / REGUS
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Skills
- Verbal Communication
- Campaign Management
- Campaign Analysis
- Advertising Campaign
- Campaign Planning
- Data Analysis
- Media Relations
- Scheduling
- Workflow Management
- Organisation
- Planning
- Analytical Thinking
- Problem Solving
- Teamworking
- Goal Oriented
- Excel
- Powerpoint
- Word
- Photoshop
- Spss
- Mail Chimp
Education
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Bacherlor of Science, Business & EconomicsUniversità degli Studi di Macerata
Macerata, Italy
Bachelor’s degree Economics and Managements: Banks, Businesses and Markets
Università degli Studi di Macerata
Thesis: “Brand Extension and distribution format in the global market: the case study of Giorgio Armani” - Supervisor: Prof. Elena Cedrola
I
I
Masters Degree Marketing Communication & AdvertisingIULM University of Milan
- Milan, Italy
(GPA: 110/110)
Marketing, Consumption and Communication - CURRICULUM Brand Management
Thesis: "Beauty and globalization between standardization and adaptation"
Supervisor: Prof. Luca Pellegrini