Central Saint Martins MA Fashion Image graduate, specialises in fashion photography, creative direction, graphic design, and creative content. With a luxury contemporary fashion retail background, skilled in visual display and VIP clientele. Collaborations with renowned brands like Boiler Room and Red Valentino, featured in prominent publications. Fluent in English, Mandarin, and Cantonese.
Work featured on: i-D, Boiler Room, SHOWstudio, 1 Granary, Vogue.it, Re-edition, Schön!, WWD, Hpyebae, etc.
Projects
- BA Final Project Site“大龍鳳” (Dai Lung Fung) - meaning the Chinese dragon and phoenix, is also a common phrase for causing a scene and being uncompromising. The project aimed to provide an alternative guide to part of the Hong Kong underground Hip Hop scene as well as some unconventional tourist destinations that featured in the artist's music videos. Inspired by a one-off Hong Kong Underground Hip Hop party live in London in the summer of 2018, this project is paying homage to the artists that played on that night an
- MA Final Project Zine“STREETLY” is a publication about the London streetwear scene and youth culture, by incorporating “the drop and merch community”, the archive fashion group, ravers and club goer’s fashion as well as skaters' culture, the zine covers different groups and communities of the scene. Link to view: https://martuschai.wixsite.com/streetly
Work history
M
M
Sales Associate - Asia TeamMachine-A
London, United Kingdom
• APAC clientele specialist (Mandarin speaker)
• WeChat platform content production
• Drive sales through WeChat and WhatsApp
• Visual layout and shooting ideas for Instagram
• Styling and product photoshoots for social media
• Visual merchandising and VIP appointments
Visual Display AssistantHarvey Nichols
- London, United KingdomFull Time
• Styling mannequins throughout the store and windows
• Help create the best visual merchandising to maximise sales impact
• Researching, refreshing, and refining concepts for seasonal in-store displays
• Sourcing materials for interior schemes
• Keeping high standards throughout the store, windows & signage
• Assist setting up window schemes & looking after mannequin and prop transfers
• Liaising with the sales and marketing department for in-store events
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Skills
- Art Direction
- Photoshop
- Graphic Design
- Web Design
- Editorial Design
- Creative Direction
- Branding
- Print Design
- Logo Design
- Fashion Photography
Education
Master of ArtsCentral Saint Martins (UAL)
- London, United Kingdom
Fashion Communication: Fashion Image
Bachelor of Arts (BA) London College of Fashion, UAL
- London, United Kingdom
Majoring in Creative Direction for Fashion graduated with 2.1