I’m a multi-disciplinary creative that loves playing in the toy-box of modern creative and technical tools to make work that people might actually spend time with. Be that generative design in Processing or mind reading cars powered by your emotions I can certainly say no two of my projects are the same and I have Cannes Lions and D&AD nominations to show for it.
Projects credited in
- RITA ORA The How To Be Lonely Digital Immersive ExperienceTo launch Rita Ora's single - How To Be Lonely - Wonderland agency were assigned the task of turning the song and its story in to a physical experience for fans and influencers. It launched just as lockdown began, so was translated in to a digital experience. I worked as the creative director on the project.
Work history
J
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Creative DirectorJack Morton Worldwide
- London, United KingdomFull Time
Brought in to the 80-year-old global IPG agency as a new type of Creative Director, leading to the establishment of an internal innovation team called Genuine X with a remit for content and technology.
Most notably we worked closely with Scania to help them attract a new audience of Silicon Valley engineers to Sweden with an on-going anthology of near-future fiction designed to imagine how technology can be a force for good.
As a nimble, London-based team we are brought in to boost projects for existing clients, providing new thinking to many of our global brands including EY, Ericsson, Miller Coors, Target, Subway, Samsung and many more besides.
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Creative Director / PartnerGravity Thinking
- London, United KingdomFull Time
Key Achievements:
A significant shift in the creative product (measurable: client survey, results: campaign KPIs)
Development of agency vision, VI and tone of voice.
Creation of creative principles: Internal and C-level client facing.
Awards for every account.
Team: long-term retention of creative team and recruitment of new talent.
New business: Multiple pitch successes against industry heavyweights.
Accounts won: Allianz, Hendricks, Hyundai, Disney, Grosvenor Casinos, Tyrells, Vitality, Scotts.
Introduction of prototyping for idea sell in and pitch theatre.
Agency product: Gravity beta and labs.
External talks: Social Media Week & D&AD, various smaller marketing events.
Very high buy-in of ideas. many of which are not safe ideas.
Delivery of big, brave concepts that stretched the agency out of its comfort zone.
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Skills
- Advertising
- Film
- Marketing PR
- Art Direction
- Digital Content
- Multi-platform Content
- TV Film Commercial
- Websites
- Experiential
- Design
- Direct Marketing
- Creative Direction
- Online Campaigns
- Communications
- Illustrator
- Photoshop
Awards
Direct Marketing: Low VolumeD&AD
Nominated: Hendrick's Great Phantasmagorical Excursion.Branded Content: FilmCannes Lions International Festival of Creativity
Nominated: Range Rover Sport Launch