About me
I’ve now been working in technology-focused PR for over 8 years. In that time I’ve helped software and hardware startups to establish themselves, as well as supporting larger and more established organisations as they continue to grow.
Whether generating coverage in tier-1 media outlets such as TechCrunch, WSJ, and Bloomberg, or preparing for conferences and speaking opportunities at CES and WebSummit, I’m at home in fast-paced, forward-looking environments.
Having joined Wheely in July 2018 at a key stage in the brand’s ambitious growth, I am currently VP of PR and Communications. A recent focus on the UK press has resulted in our market-leading, chauffeur-driven ride-hailing app featuring in Evening Standard Magazine, Business Insider UK, GQ, ELLE, Techcrunch, and many others.
Projects
- 5 opps how-to use Clubhouse for PR and fundraising while it is still a thingIs Clubhouse all you hear about recently? Pandemic gave us a new way to communicate, and everybody is so into it. It is like LinkedIn mixed with Facebook and Skype without those irritating algorithms. Why did it get so hot so fast? Shona Ghosh says “It’s insider-y vibe fuels desperation rather than cool”, and I second it.
- Global PR amidst Global PandemicWhere do you pitch when COVID-19 keeps cancelling conferences for breakfast It's almost like we didn't know how many conferences we had until we started receiving daily bulletins announcing cancellations to the tune of half a dozen a day. Informa to postpone or scrap events worth £450m over coronavirus. The bigger the conference, the louder the reverberations from it dropping: MWC, Facebook's F8, Google I/O, Geneva Motor Show, GDS, NVIDIA's GPU -- all gone. With that, gone is travelling for wor
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Projects credited in
- Wheely - Alexander RhindNew lifestyle work for luxury ride share service, Wheely. Photography by Alexander Rhind