About me

I'm a multidisciplinary copywriter, editor and features writer, with a background in women’s fashion and lifestyle editorial. I've spent my career crafting compelling copy for brands and media platforms. Before going freelance, I was Editor of the award-winning independent style and culture magazine PHOENIX, where I worked across the brand’s biannual print issue and digital publication.

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Work history

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Freelance Senior CopywriterSilkFred Ltd
Dec 2020London, United KingdomFreelance
SilkFred is an online fashion platform with 800+ independent brand partners. As Senior Copywriter, I'm responsible for: • Creating fresh copy for the website and app, including the home page, about us, careers and welcome flow • Tone of voice development and customer journey refinement • Devising email marketing campaigns and customer transaction email copy • Ideation for new packaging copy used across SilkFred's mailer bags and postcards • Writing and sub-editing caption copy for social channels • Blog features and blog content strategy • Product page descriptions and SEO-optimised category content • Copy-editing pitch decks, chatbot copy and brand communications • Liaising with the marketing, brands and design teams to oversee copy flow • Delegating copy projects to the Junior Copywriter
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Freelance CopywriterVarious
Jul 2018London, United KingdomFreelance
As a freelance copywriter, I've worked with businesses ranging from household names like American Express and Deliveroo, through to lifestyle brands like Homework Store, and agencies such as photography and production collective A.M.P. I've devised tone of voice guidelines, refined UX copy, written up case studies, crafted captions for social channels, and applied a story-driven style to everything email marketing campaigns to snappy product descriptions. Copywriting clients include: SilkFred Ltd | American Express | Deliveroo | AMP Agency | Homework Store | James Curtis Studio | Industry Dive | The Light Salon | COMFORTS café

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Skills

• Copywriting
• Sub-editing
• Feature Writing
• Copyediting
• Print Journalism
• Online Journalism
• Proofreading
• Editorial
• Content Strategy

Education

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MAUniversity of Roehampton
Sep 2009 - Jul 2010London, United Kingdom
Creative & Professional Writing (Distinction)
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BAUniversity of Sussex
Sep 2006 - Jul 2009United Kingdom
English & Film Studies (2:1)