About me

I love telling inspiring, people-driven stories in innovative ways; advancing a company’s positioning through smart, bold content strategies; and leading a team of ambitious, outside-the-box creatives. I spend my spare time hiking up mountains, singing karaoke in dive bars and wandering thrift stores looking for vintage treasures.

PostsProjectsExperienceTeam

Projects

• Fashion Designer ProfilesI profiled numerous designers through my years as the senior fashion editor at METRO magazine.
• New York Fashion WeekI spent several seasons covering New York Fashion Week for Nordstrom's blog, The Thread. This involved taking photos on the street, backstage and along the runway; interviewing attendees, designers and models; and writing blog posts and publishing them on Wordpress.
• Spring Trend GuideI wrote copy for a Nordstrom.com campaign describing five key trends for spring. Each trend included a link to a page of relevant merchandise — I wrote styling tips that appeared at the top of those pages.

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Work history

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Global Copy DirectorLevi Strauss & Co.
Sep 2016San Francisco, United StatesFull Time
I oversee the copy development for global brand initiatives at Levi's, which includes managing a team of copywriters, building creative strategy toolkits for our regional offices around the world, and orchestrating dozens of brand campaigns each year.
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Digital Copy ManagerNordstrom
Mar 2014 - Sep 2016Seattle, United StatesFull Time
I managed a team of ecommerce marketing copywriters, editing and approving editorial copy on nordstrom.com, including multi-deliverable campaigns, landing pages, style guides, trend reports, lookbooks, brand profiles, emails and ads. This involved partnering with creative directors, designers, marketers, merchandisers, project managers and social media specialists to create compelling, customer friendly, sales-driven experiences.

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Skills

• Fashion
• Advertising
• Copywriting
• Editing
• Journalism
• Digital
• Blogging
• Creative
• Email Marketing
• Marketing Strategy
• Social Media Marketing
• Creative Direction
• Online Campaigns
• Managing a Team
• Content and Media Writing
• Brand Management
• Ad Copywriting
• Marketing Campaigns
• Digital Marketing
• Brand Storytelling
• Brand Tone
• Editing Copy
• Copyediting
• Editorial Campaigns
• Editorial Content
• Editorial Copy
• Editorial Concepts
• Content
• Copy Development