About me
With a foundation in gallery operations, sales, and digital marketing, I bring expertise in strategic planning, brand promotion, and engaging content creation. I thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared objectives and deliver exceptional outcomes. I am skilled in problem-solving, identifying challenges and implementing innovative solutions to overcome obstacles and achieve optimal results.
Work history
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Website Designer & Brand Adviser(Freelance)
London, United KingdomFreelance
Web Design Skills:
* Proficient in delivering cost-effective web design solutions tailored to client budgets.
* Expertise in creating custom websites that precisely meet client specifications.
* Skilled in designing professional interfaces that instil confidence in clients’ brands.
* Experienced in responsive web design to ensure optimal viewing across all devices.
* Strong problem-solving abilities with a proactive approach to troubleshooting technical issues.
* Competent in developing e-commerce platforms tailored to online business needs.
* Continuously updating skills to remain abreast of the latest web design trends and technologies.
* Proficient in SEO techniques to enhance website visibility and search engine rankings.
* Adept in integrating social media and digital marketing tools to optimise online presence.
Client Interaction and Consultation:
* Dedicated to providing exceptional customer service with a focus on client satisfaction.
* Consultative approach to guiding clients through design and development processes.
* Experienced in marketing consultation to enhance clients’ online presence and growth strategies.
* Skilled in training clients on website management and updates.
Brand Strategy and Graphic Design:
* Capable of producing high-quality graphic designs for digital assets and branding materials.
* Enjoyment and proficiency in brand strategy and development for clients.
Clients include:
Speronella Marsh
The Gallery at Green & Stone
Amanda Lay
Emma Sergeant
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Gallery ManagerThe Gallery at Green & Stone
- London, United KingdomFull Time
Sales and Client Relationships:
- Extensive experience in selling artworks and acting as an art consultant.
- Facilitated art sales by working closely with clients, collectors, and potential buyers.
- Gained a deep understanding of the artists and artworks represented by the gallery.
- Managed commissions and sales for artists no longer represented by the gallery.
- Comprehensive knowledge of past, present, and future exhibits.
Gallery Management and Operations:
- Oversaw day-to-day operations, including staffing, scheduling, and administration.
- Ensured the smooth functioning of the gallery.
- Handled logistics such as shipping and installation.
- Maintained up-to-date inventories and ensured proper care for artworks during exhibitions.
Marketing and Digital Presence:
- Played a crucial role in promoting the gallery, its artists, and exhibitions.
- Managed the gallery's online presence, growing Instagram followers from under 1,000 to over 10,000.
- Strategically created and implemented social media content, engagement, and community-building initiatives.
- Optimised social media profiles, planned diverse content, and leveraged collaborations and user-generated content.
Curatorial and Artistic Direction:
- Contributed to the curatorial process, selecting and presenting artworks for exhibitions.
- Worked closely with artists, blending sales with artistic direction.
- Brought a unique perspective to the curation process.
Finance and Administration:
- Managed financial aspects, including budgeting, accounting, and financial reporting.
- Ensured the gallery operated within its financial parameters.
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Skills
- Project Management
- Marketing
- Copywriting
- Event Management
- Artist Relations
- Art Sales
- Brand Design
- Social Media Management
- Exhibition Management
- Curation
Education
Running a Contemporary GallerySotheby's Institute of Art
- London, United Kingdom
During this summer course, I learned about the operation and context of galleries, the history of art dealing, and the roles within a gallery. Key topics included understanding the primary and secondary markets, building a strong artistic program, selecting artists, and exhibition planning. We also covered setting pricing strategies, managing stock, and maximizing sales. The course delved into the evolving world of art fairs and strategies for leveraging them effectively. Finally, we focused on building long-term client relationships, developing sales tools, and managing dry spells, with insights into investor considerations.
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History of ArtUniversity College London (UCL)
- Gower St, Bloomsbury, London WC1E 6BT, UK
Modules included: Art and Visual Culture in Modern South Asia, Photography and the Construction of Racial Difference, Art and Visual Culture in Early Modern England.
Dissertation Title: Rapturous Disruption: Abjection, Censorship, and Iconoclasm in the Art of Bhupen Khakhar and Shahzia Sikander
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