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Maryna Farrell

Digital Marketing Executive

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  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Brand Management
  • Customer Services
  • Market Research
  • Sales Support
  • Social Media Marketing
  • Communications

Work history


Digital Marketing Executive

White Dove

Sep 2014
  • I’m a digital marketer working within the automotive industry in a client side role. I manage digital marketing strategies for two franchised car dealerships. I plan and deliver marketing campaigns and new car launches using a variety of mediums (Email, Social, PPC, SEO, Radio, Press, Direct Mail) and love when you can see the tangible results. I work very closely with the directors of the dealerships on a daily basis. - Project managed and launched a new responsive website for both of our dealerships, increased the number of enquiries/leads into the business from our website by 100% in the first month, increased the time on site by 80%. - I'm a multi-channel marketer who can deliver cross channel campaigns (Email, Social, PPC, SEO, Radio, Press, Direct Mail). - I’m a account manager and communicate with internal stakeholders, external partners and suppliers on a daily basis. - Project managed & launched a multi location website development project, liaised with third party software providers. - Manage third party classified portals such as AutoTrader, Piston Heads. Gumtree & eBay Motors Pro. Ensure all stock is on all portals and priced correctly. Diagnose any data feed errors and work with the third party providers to resolve in a timely fashion. - Work very closely with the dealer principals & sales managers by suggesting optimum prices for all the vehicles and in result achieving a faster stock turn. Suggest improvements that will increase full page advert views & result in an increase in leads into the business. - Design and implement new processes & systems for managing our stock online (Price comparison, photography, key information, classifieds) - Manage and update dealer sites / portals. - Build and implement mobile / responsive, targeted email marketing campaigns. - Design creative for both online and offline campaigns. - Keep up-to-date with new trends in both digital marketing and the automotive industry.



Psychology; English Literature; History

Stanwell School

Aug 2008 - Jul 2010
  • A levels