Work history
Digital Marketing Executive
I’m a digital marketer working within the automotive industry in a client side role. I manage digital marketing strategies for two franchised car dealerships. I plan and deliver marketing campaigns and new car launches using a variety of mediums (Email, Social, PPC, SEO, Radio, Press, Direct Mail) and love when you can see the tangible results. I work very closely with the directors of the dealerships on a daily basis.
- Project managed and launched a new responsive website for both of our dealerships, increased the number of enquiries/leads into the business from our website by 100% in the first month, increased the time on site by 80%.
- I'm a multi-channel marketer who can deliver cross channel campaigns (Email, Social, PPC, SEO, Radio, Press, Direct Mail).
- I’m a account manager and communicate with internal stakeholders, external partners and suppliers on a daily basis.
- Project managed & launched a multi location website development project, liaised with third party software providers.
- Manage third party classified portals such as AutoTrader, Piston Heads. Gumtree & eBay Motors Pro. Ensure all stock is on all portals and priced correctly. Diagnose any data feed errors and work with the third party providers to resolve in a timely fashion.
- Work very closely with the dealer principals & sales managers by suggesting optimum prices for all the vehicles and in result achieving a faster stock turn. Suggest improvements that will increase full page advert views & result in an increase in leads into the business.
- Design and implement new processes & systems for managing our stock online (Price comparison, photography, key information, classifieds)
- Manage and update dealer sites / portals.
- Build and implement mobile / responsive, targeted email marketing campaigns.
- Design creative for both online and offline campaigns.
- Keep up-to-date with new trends in both digital marketing and the automotive industry.
Skills
- Advertising
- Events
- Marketing PR
- Promotions
- Brand Management
- Customer Services
- Market Research
- Sales Support
- Social Media Marketing
- Communications
Education
Psychology; English Literature; History
-
A levels