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Massad Barakat-Devine

Massad Barakat-Devine

Creative DirectorLondon, United Kingdom
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Massad Barakat-Devine

Massad Barakat-Devine

Creative DirectorLondon, United Kingdom
Professions
  • Creative Director
  • Executive Creative Director
  • Art Director
LevelSenior
About me
Founder & Creative Director of London based independent content innovation agency PENGARNA. Bringing brand worlds to life through multi-disciplinary creative production and strategy. At Pengarna we pride ourselves in taking creative to unexpected heights, connecting our clients to their markets with inspiration and awe. Built from only the best-in-class talent, our unique blend of multidimensional capabilities was designed to bring the most innovative brand worlds to life from 3D to composited still life to immersive video content we work in the new age of content production specialising in creative execution over traditional methods of execution. We are constantly evolving and refining our approach to remain at the forefront of what we do. We challenge our partners to build bravely. Without assumption, tropes and diffidence. Creating moments that at their core are own-able and impactful.We start with the fundamentals and supercharge the right stories with limitless creativity. Clients: PANGAIA, Buzzfeed, Santander, REN Skincare, TFL, MoMA, Sheep Inc, A Plastic Planet, Huckletree, ITB and many more.
PostsProjectsExperienceTeam
Projects credited in
  • PANGAIA Great Barrier Reef Still Life
    PANGAIA Great Barrier Reef Still LifeCreative Agency: Pengarna Producer: Tom Miller Photographer: Danny Bird Stylist: Daisy May Boorman
  • PANGAIA x Kenny Scharf
    PANGAIA x Kenny ScharfCreative Agency: Pengarna Photographer: Danny Bird Stylist: Daisy May Boorman
  • PANGAIA Spring Dawn
    PANGAIA Spring DawnCreative Agency: Pengarna Photographer: Danny Bird Stylist: Daisy Boorman HMUA: Hannah Wastnidge
  • PANGAIA Neutrals
    PANGAIA NeutralsCreative Agency: Pengarna Producer: Tom Miller Photographer: Danny Bird Stylist: Daisy May Boorman HMUA: Hannah Wastnidge
  • PANGAIA Blue
    PANGAIA BlueCreative Agency: Pengarna Photographer: Danny Bird Stylist: Daisy May Boorman
  • PANGAIA In Conversion
    PANGAIA In ConversionCreative Agency: Pengarna Photographer: Danny Bird Stylist: Daisy May Boorman Set: Elpida Magkoura
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Work history
    Pengarna logo
    Pengarna logo
    Creative DirectorPengarna
    London, United KingdomFull Time
    Creativity is the fastest way to change minds. At Pengarna we pride ourselves in taking creative to unexpected heights, connecting our clients to their markets with inspiration and awe. Built from only the best-in-class talent, our unique blend of multidimensional capabilities was designed to bring the most innovative brand worlds to life from 3D to composited still life to immersive video content we work in the new age of content production specialising in creative execution over traditional methods of execution. We are constantly evolving and refining our approach to remain at the forefront of what we do. We challenge our partners to build bravely. Without assumption, tropes and diffidence. Creating moments that at their core are own-able and impactful.We start with the fundamentals and supercharge the right stories with limitless creativity. Clients: PANGAIA, Buzzfeed, Santander, REN Skincare, TFL, MoMA, Sheep Inc, A Plastic Planet, Huckletree, ITB and many more.
Skills
  • Creative Direction
  • Creative
  • Art Direction
  • Still Life
  • 3D
  • 3D Animation
  • 3D Artwork
  • 3D Conceptualization
  • Video Advertising