Click to edit position descriptionIn team with the CEO and the General Manager, I’d concept and start up a new company inside the Armando Testa Group. TDH Testa Digital Hub is the most innovative company of the biggest italian communication group and the first Italy based european digital hub with more than 100 professionals in 14 european countries. Beside the european team - born to handling the digital communication of all the FCA (Fiat Chrysler Automobiles) brands - we built up a truly integrated team with strategist, creatives, project managers, technologist and media planners. Not relay runners but a tight-knit cyclist team of connected thinkers and digital doers that share the same internet connection around the same big round table. A multi-skills human hub created to team up with local and international brands of the Armando Testa Group and connect them with people in the digital era. Now I’m in charge of the strategy for the whole portfolio clients of the company and I oversee and coordinate the integrated unit in concert with the creative director. Clients: Giorgio Armani Eyewear and Watches, L’Orèal Luxe, Disney, Chiquita, Nestlè, Lavazza, FCA Fiat Chrysler Automobiles, De Longhi Group
Back to my first love - creativity - I decided to catch a challenging opportunity to work for the most iconic Italian adv agency. I work in team with the creative dept to propose to the whole agency client portfolio and to prospect, effective and remarkable actions in the digital world. Thanks to the background experience developed over the years in the key communication fields - advertising & creativity / pr & consultancy - I can now conceive, manage and implement project and campaigns through owned, paid and earned media, combining both strategic and creative approach.
Click to edit position descriptionWorking in the creative dept I developed advertising projects for multinational consumer companies such as Vodafone, L'Oréal Paris, Unilever, important italian brands as Mulino Bianco, La Gazzetta dello Sport, Costa Crociere and non-profit foundations as Rotary International and Vodafone Foundation. My role was to turn strategic plans into highly effective creatively-driven communication according to the media planning.