My name is Mat Roff I'm a freelance illustrator based in Oxford.
I've freelanced as an illustrator/designer for the last 8 years and during that time I have created, marketed and visually represented my clients through social media and at events, and I love to bring my experience & creativity to all of the projects that I work on.
In terms of my expertise, I'm a digital illustrator who has worked for global brands such as PlayStation UK, Sega Europe, Twitch, Bossa Studios, Betway, Surfers Against Sewage and Diabetes UK – as well as publications such as Computer Arts, Creative Review and Prospect Magazines.
I not only producing 2D content but video, animation and graphics, so I have a lot of experience in visual marketing & social media promotion too.
Asides from the prerequisites of my illustration role, I have additional skills such as creating filming, editing, streaming, writing, web design, and running online communities, and most recently I started a drawing club in Oxford called the Oxford Doodle Club which brings together both local and national artists, illustrators, designers and beginners to sketch and tour the city of Oxford.
I've also attended a lot of design and gaming conventions, where I've created graphics for PlayStation Access and helped promote their Meet and Greet events at EGX in 2017, and more recently I attended PAX Australia in Melbourne this October 2018 where I was part of a panel for GenerOzity – and Australian gaming charity.
I enjoy traveling, attending events, meeting new people and promoting the hard work of others, which is something that I look for in the commissions or projects I undertake.
I'm available to take freelance and in-house work, so if I sound a good fit for you then please feel free to get in touch.
Projects
- SpecialEffect / Van IllustrationsIn Summer 2020, I was approached by Oxford based charity, SpecialEffect to create a console graphic to grace the sides and the back of their support vans. SpecialEffect work with disabled adults and children to help them play video games using specially adapted software and hardware for them to have complete freedom to join in with their friends. These vans will travel to events and to visit patients across the UK to help and educate people about their amazing work. www.specialeffect.org.uk 20
- Naughty Dog / The Last Of Us Part 2 PosterIn 2019, I started to illustrate two posters - one for CD Projekt Red's, Cyberpunk 2077, and one for Naughty Dog's, The Last Of Us Part II. The highly anticipated video game sequel to the 2013 multi-award-winning PlayStation exclusive, follows on five years after the events of The Last of Us, and the protagonists, Ellie and Joel, have begun living in a settlement in Jackson, Wyoming. This time you follow in Ellie's footsteps, as she seeks to avenge and destroy the cults that have threatened he
- Mediatonic / Fall Guys AnimationsFollowing the amazing success of Mediatonic's hit game, Fall Guys - I took some time between freelance projects to create some small animated gifs based on features and memes surrounding the game. From the Yellow Team, to hugging at the finish line, I created 4x gif designs involving up to 5 poses which were all hand animated in Photoshop, before being edited and rendered in Final Cut Pro. www.mediatonicgames.com 2020.
- Geeky Jersey / Product and Design RebrandIn 2020, I was approached by Geeky Jerseys, an apparel company in the US who make amazing customised jersey's and merchandise based on classic games, films and books, from Ghostbusters, to Indiana Jones - they have an amazing array of designs to choose from. I was asked to help rebrand the packaging, branding and clothing tags. This is still an ongoing project, but below are some examples of the art, character design and illustrations we have made so far... www.geekyjerseys.com 2020.
- PosterSpy x Oxford Doodle ClubIn April 2020, the Oxford Doodle Club will be teaming up with PosterSpy to host a movie-poster workshop at the Annual Exhibition, which showcases the top poster submissions of the year from their collective. For this event I was in charge of creating the poster, and with each design we sketch and add figures or items that relate to either the place we are visiting or what we will be drawing. My design featured some of the most iconic figures in film - from King Kong, Jaws, Jurassic Park, James
- Bossa Studios' HogWash Key ArtDuring August 2019, I was approached by the game studio, Bossa Studios to create key art and icons designs for their new title, Hogwash. It's a fun and cheeky co-operative game where you play as either the farm or the pigs. Your mission is simple, if you're the farmer then your job is to keep the farm clean, if you're the pigs then your job is to cover as much of the farm and it's items in mud, as fast as you can! www.bossastudios.com 2019.
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Work history
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Founder and Art DirectorOxford Doodle Club
Oxford, United KingdomFreelance
Oxford Doodle Club was founded by Laura Hope, Joe Wilkins, Alex Moore and myself to network, promote and collaborate with the city of Oxford and the artists that live and work in the area.
I'm involved in setting up the social media pages, branding, administration, and organising the club, along with the other co-hosts.
M
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Freelance IllustratorMat Roff Illustration
Oxford, United KingdomFreelance
Over the last six years, I've freelanced as an illustrator.
I've created, promoted, and rebranded a range of media companies, publications, online channels and events using illustrations, video and animation.
Clients include PlayStation, Betway, Sega, Computer Arts, Prospect Magazine, Surfers Against Sewage and Diabetes UK.
Skills
- Illustration
- Animation
- Branding
- Promoting
- Events
- Design
- Social Media
- Digital Artwork
- Concept art
- Art Directon
Education
BA(Hons) Graphic Design and IllustrationDe Montfort University
- Banbury, United Kingdom
Earned a 2:1.
Was also a student representative throughout the three years of my course too.