I’m a strategy-led senior art director and designer driven by consequential design. As someone who has worked independently, as part of an in-house studio, as well as agency side, I am able to showcase my strategic and conceptual thinking through my creative approach and knowledge of design. With over 17 years’ work experience across multiple sectors, I am results-driven, self- motivated and resourceful. I have the ability to successfully translate briefs, experimenting with different techniques and styles, to develop strategic creative ideas and designs. I interpret these through my outstanding interpersonal and communication skills, interfacing between key stakeholders and creatives. As part of my design repertoire, I have a thorough understanding of photography, branding, print and digital. I use my focused approach to determine the brief and devise an appropriate creative solution, continually developing my visual styles and personal approach to each individual project.
Projects
- Victory PierThe beauty of a waterside vista at dusk or dawn was my inspiration for branding three luxury waterside residential developments at Victory Pier. Materials included an overall brand refresh of the site, 3 development brochures, hoarding, and advertising. I used a holographic foil to represent the colours of the reflections created on the water when the sun is low in the sky.
Work history
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Senior Art Director and DesignerThe Completely Group
Guildford, United KingdomFull Time
Completely Creative is an integrated creative agency at which I have spent four years providing strategic and conceptual art direction and design, leading the project management for client work and mentoring designers
and artworkers within the team.
During my tenure I was promoted to Art Director from Senior Designer and my remit expanded to include the strategic development of client relationships and leading creative projects from brainstorming, storyboarding and creative mock-ups, presenting concepts, through to final design.
My responsibilities include driving constructive collaboration within the creative team, focused around the visual design and aesthetic direction of all projects, as well as quoting individual jobs. I have helped streamline our internal processes to make them more efficient, the team more resourceful and to create timely and effective design. I also assist the Creative Director in developing the team’s awareness of the latest design trends and software, whilst remaining very hands-on with project work, design and creative tasks. I work directly with vendors, including photographers, videographers, copywriters, printers and stock houses.
I lead the retail investment design for the business for which I have created a process to improve the creative direction and management of all retail investment projects, increasing profitability for the business and giving our clients greater clarity of the added value they receive.
I have led the creative development of many significant pitches that we have subsequently won and helped to build long-lasting relationships with existing and new clients. I have had great success in directing and implementing a broad range of revenue-generating design projects, from conception through to launch.
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Senior Art Director and DesignerSelf Employed
- London, United KingdomFreelance
Whilst working independently as a freelancer I had the opportunity to work on a broad range of full-service, brand and campaign, creative concepts for a number of local, national and international businesses. During longer-term contracts I had the additional responsibilities of workflow and the mentoring of junior designers.
Companies included: EY (Accountancy), Jack Morton (Experiential Agency), Inventiv (healthcare) Consider Creative (Charity), Creative Leap (Agency), Hunter Design (Property agency), Fleishman Hillard (PR & Social), Four Communications (Agency), KISS (Agency), Accenture (Consulting/Technology), J2 Design (Property agency) to name a few.
Skills
- Editoral Design
- Branding Design
- Web Design
- Print Design
- Design Agency
- Design Layout
- Typography
- Graphic Design
Education
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Graphic and Media DesignCity & Guilds
- South Africa