About me

Matarr began his career in photography, he continued to work as a photographer for a few years both assisting and leading sets. Matarr founded Viixstudios in 2016, which he has since developed into a full marketing service provider. Since Viixstudios birth Matarr has been responsible for several long term B2B relationships and collaborations between leading brands such as Ivar, GQ, Master and dynamic & Next UK. Matarr is actively involved in the art and production community in London and contributes to various editorials with diverse roles covering marketing, art direction and writing. He has holds the position of Communications director at interior design and architecture firm Ivar London since early 2017 which he serves while directing the growth of Viixstudios.

QuestionsProjectsExperienceTeam

Projects

• 1

  Salon QP x IvarMatarr developed the relationship with Salon QP and Ivar to produce content with experts from Bonhams, Sotheby’s and A Collected Man and discuss the world of vintage watches with Ivar at the heart of it.
• Influencer marketing: The plastic boyWe collaborated with digital sensation and L'Oreal ambassador The Plastic Boy on a cross promotional digital campaign. The campaign had an organic reach of over half a million impressions. See more
• PR: Ivar featured in May GQ printMatarr manage press on behalf of Ivar having them featured in the May edition of GQ national print edition.
• Press: Ivar in City AmMatarr handled the press relations on behalf of Ivar establishing relationships that yield brand awareness. Ivar features in the March edition of British national paper City AM. Read Article
• Montana Brown for Notion magMatarr handled the PR/VIP endorsement on behalf of Ivar establishing relationships that yield brand awareness. Ivar features in the March/April edition of Notion magazine alongside national celeb Montana Brown. The campaign was shared on all digital touch points for both brand and VIP.
• PR: Jack Louis Fox and Laurence Fox for Gentlemans JournalJack Louis Fox and Laurence Fox for the January print edition of Gentleman's Journal shot inside Ivar apartment

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Work history

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Communication DirectorIvar london
Aug 2017London, United KingdomFreelance
Matarr holds the position of Communications director at interior design and architecture firm Ivar London since early 2017 which he oversees business relations, influencer marketing and overall brand communications
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DirectorViixstudios
May 2016London, United KingdomFull Time
Matarr began his career in photography, he continued to work as a photographer for a few years both assisting and leading sets. Matarr founded Viixstudios in 2016, which he has since developed into a full marketing service provider. Since Viixstudios birth Matarr has been responsible for several long term B2B relationships and collaborations between leading brands such as Ivar, GQ, Master and dynamic & Next UK.

Skills

• Events
• Photography
• Business Consultancy
• PR
• Marketing

Education

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Business Developement And MarketingWaltham Forest College
Jan 2008London, United Kingdom
Three years studying at Walthamforest college