I am a marketing professional from Norway, born and raised in the Middle East. Currently, I co-lead the marketing of a fashion tech start-up called THREEDEEMEE.
THREEDEEMEE is more than an animation studio; we’re a creative powerhouse breaking the boundaries of what’s possible. Our vision is a future where fashion fits all, and our mission is to empower customers to shop with confidence and convenience in a new era of experiential shopping.
Our core technology aims to create personalised avatars that match your customer's physical likeness and measurements. By integrating these avatars into retailers' Web2 and Web3 marketplaces, we aim to revolutionise the way brands and consumers interact.
Our solution aims to solve fashion's size issue, boosting e-commerce sales and reducing the economic and environmental costs of returns.
Join us on this journey toward a more sustainable, inclusive future of fashion. We are looking to collaborate with designers and retailers both as clients and to learn more about the production process.
Projects credited in
- FOCUS Art Fair at Saatchi GalleryTDM collaborated with FOCUS Art Fair at Saatchi Gallery as a brand partnership. Here we created and executed a VR experience of the amazing exhibition that took place from the 4th-7th October 2023. FOCUS ART FAIR believes that NFTs, VR, and other forms of digital art will not displace traditional art forms such as painting, sculpture, photography, and installations, but rather coexist with them. They want to become an ecosystem that harmoniously showcases and embraces a wide range of artworks
Work history
Sales and Marketing ExecutiveThreedeemee
London, United Kingdom
Sales and marketing executive at THREEDEEMEE a fashion tech start-up that creates personalised avatars that match customers' physical likeness and measurements. By integrating these avatars into retailers' Web2 and Web3 marketplaces, THREEDEEMEE aim's to revolutionise the way brands and consumers interact.
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Junior Digital and Fashion AssistantHarper's Bazaar Arabia
- Dubai, United Arab Emirates
-Writer for Harper's Bazaar Arabia website and print magazine
-Assisted the Editor and Chief
-Helped HBA Art Director and Fashion Director with magazine content
-Engaged with public relations with renowned international fashion and beauty brands
-Aided in the beginning stages of organising the 2020 'World of Fashion' 4-day event
-In charge of curating and managing HBA social media accounts
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Education
Post-graduateLondon College of Fashion, UAL
- London, United Kingdom
Achieved a distinction in the MA course Strategic Fashion Marketing.
Masters' Thesis: 'ARe POP-UPS THE FUTURE? An exploratory study on how Generation Z consumers perceive augmented reality in luxury fashion pop-ups and its impact on consumer-brand relationships and experiential value.' Achieved a high distinction.
Authored a collaborative multidisciplinary research project focusing on the future of 3D immersive technology in e-commerce. Led by the Fashion Business Research Centre and the Fashion Innovation Agency.
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UndergraduateThe University of Edinburgh
- Edinburgh, United Kingdom
MA Hons Business with Marketing
Dissertation: 'Going Green: A Qualitative Study on Millennials' Fast Fashion Consumption'. Awarded a First Class.