About me
Norwegian marketing professional, born and raised in the Middle East, with an MA in Strategic Fashion Marketing from the London College of Fashion. Passionate about luxury fashion, tech innovation, and digital communication. Experience spans leading marketing at a fashion-tech startup and contributing to luxury publications like Harper's Bazaar Arabia. Over three years of international work experience across Europe and the MENA region in brand marketing, digital marketing, digital publishing, and public relations.
Projects
- Webinar Series 'Across the chain: 3D in Fashion | THREEDEEMEE in conversation with Embodee and CAD for Fashion'THREEDEEMEE Introduces the first episode of our webinar series 'Across the Chain: 3D in Fashion’. This webinar series will be an exciting journey to uncover the challenges and triumphs of 3D in fashion. ‘Across the Chain’ will see exciting conversation between leaders from across fashion’s supply and value chain, giving a full view of what is next for 3D in fashion. Our first speakers are OJ Skjelten, CEO of Embodee and Erica Horne, owner of CAD for Fashion. ------------ About EMBODEE: E
- Digital Fashion Week 2023For Digital Fashion Week 2023, THREEDEEMEE's talented creative team created the following fashion film. This film was played in London, New York and Paris. For this project I acted as creative director working closely with Marketing and our graphic desugner to create the following film. The title of the film is: The three graces of Willendorf. The three graces of Willendorf explore the subject of fashion, beauty, image, self and body and what it might become in an era of the metaverse where
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Projects credited in
- FOCUS Art Fair at Saatchi GalleryTDM collaborated with FOCUS Art Fair at Saatchi Gallery as a brand partnership. Here we created and executed a VR experience of the amazing exhibition that took place from the 4th-7th October 2023. FOCUS ART FAIR believes that NFTs, VR, and other forms of digital art will not displace traditional art forms such as painting, sculpture, photography, and installations, but rather coexist with them. They want to become an ecosystem that harmoniously showcases and embraces a wide range of artworks
Work history
FounderH Interior Group
London, United Kingdom
Sales and Marketing ExecutiveThreedeemee
- London, United Kingdom
Sales and marketing executive at THREEDEEMEE a fashion tech start-up that creates personalised avatars that match customers' physical likeness and measurements. By integrating these avatars into retailers' Web2 and Web3 marketplaces, THREEDEEMEE aim's to revolutionise the way brands and consumers interact.
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Education
Post-graduateLondon College of Fashion, UAL
- London, United Kingdom
Achieved a distinction in the MA course Strategic Fashion Marketing.
Masters' Thesis: 'ARe POP-UPS THE FUTURE? An exploratory study on how Generation Z consumers perceive augmented reality in luxury fashion pop-ups and its impact on consumer-brand relationships and experiential value.' Achieved a high distinction.
Authored a collaborative multidisciplinary research project focusing on the future of 3D immersive technology in e-commerce. Led by the Fashion Business Research Centre and the Fashion Innovation Agency.
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UndergraduateThe University of Edinburgh
- Edinburgh, United Kingdom
MA Hons Business with Marketing
Dissertation: 'Going Green: A Qualitative Study on Millennials' Fast Fashion Consumption'. Awarded a First Class.