With over 10 years of experience in communications and digital marketing, in my last role I led internal communications and learning strategies at Philip Morris International (PMI) for 5 years. My mission is to foster a culture of continuous growth and enable cross-team collaborations, measured by user data, impact on people sustainability, and employee engagement.
As a creative communicator and a data-driven marketer, I leverage my skills in marketing communications, social media marketing, data analysis, and stakeholder management to design and execute effective learning campaigns and platforms for PMI's global workforce. I also nurture a network of culture ambassadors and communicators across functions and markets, enabling collaboration, breaking silos and experimentation.
As a creative outlet, I write about my passion for food and travel on my personal blog, The Wanderbite. I'm a food & drinks enthusiast who's on a journey & mission to find the right places for the right occasions in the capital. Sharing what's worth, from charming London pubs to hidden local shops and upscale dining experiences.
Work history
Communications, Engagement & Insights LeadPhilip Morris international
- London, United KingdomFull Time
Leading internal communications and driving a continuous learning and development culture, measured by user data, impact to company's sustainability KPI and people sustainability program. Key duties:
• Communicating and building relationships with senior stakeholders across Global Functional Heads for end-to-end guidance and buy-in to learning platform strategies
• Nurturing an environment of collaboration and experimentation for PMI learning ambassadors and communicators, based on learner usage/behavioral data and analytics.
• Turning user data into insights and reporting key findings / trends across areas of engagement, measurement, impact across agreed department and user habits to leadership team
Community ManagerPhilip Morris international
- London, United KingdomFull Time
Global P&C Community Manager in charge of orchestrating the launch and communications campaign as well as the ongoing engagement / development of the new learning platform and online subproducts. Key duties:
• Led the comms and engagement strategy for the LMS to maintain high levels of engagement with a steady 25% increase YoY
• Created and championed a comms ambassadors hub, consisting employee engagement experts from all functions and markets to allow experimentation and sharing of best practices
• Created dashboards and ongoing data analysis, to measure the impact of all learning activities on PMI’s learning platform, to find areas for improvement and news ways to keep users engaged
+ Show more
Skills
- Communications
- Audience Insights
- Email Communications
- Digital Marketing
- Content Creation
- Community Engagement
- Marketing Communications
- Culture Change
Education
M
M
Marketing ManagementMiddlesex University
- London, United Kingdom
Postgraduate studies, MA Marketing Management at Middlesex University, London, United Kingdom
All modules completed and graduated in December 2012
Involved in the creation of the Marketing Society; a community for postgraduate students
Organized a successful flash mob which is available on YouTube with +100k views
U
U
Persuasive CommunicationUniversidad del Pacífico
- Santiago, Chile
Advertising executive with a major in strategic marketing and audiovisual communications
Awards
I
I
Learning team of the year 2021 - Silver WinnerInstitute of Learning and Performance
The Learning Awards recognise outstanding examples of high standards, best practice, innovation and excellence in Learning and Development. The Learning Team of the Year Award is presented to a Learning and Development Team within a private or public sector organisation providing learning and development services to internal clients.
Badge holders have demonstrated consistent high quality and innovation – both in terms of content, client support and instructional techniques and the team’s impact on the organisation and the contribution to achieving business goals. In particular, they have demonstrated evidence of innovation, value for money, client endorsement, business impact and a strong proposition in response to the challenge ‘why this year’?