Projects credited in
Work history
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Head of Digital Marketing & MarketingKatherine Pooley
London, United KingdomFull Time
- Create and implement a marketing and digital marketing strategy
- Work closely with global PR teams (in Asia, US and UK) to optimise global coverage online and in print
- Weekly reporting and analysis demonstrating brand growth WoW
- Create multiple partnerships with like-minded brands to maximise brand exposure
- Budget allocation and management
- Event management
- Using CRM tools, influence consumer behaviour and drive conversions
- Boost eCommerce sales by creating products at a more accessible price point.
- Develop internal team systems and processes to streamline workload, efficiency and productivity purchasing power in order to improve online sales
- Develop content for journals through partnerships and to boost SEO and organic backlinking
- Introduce PPC to the brand which has seen an increase in conversion from 0.2% to +4% WoW
Senior PR & Marketing ExecutiveThe White Company
London, United KingdomFull Time
• Organise press events for 300+ journalists
• Partnership collaborations with companies such as the Royal Academy and The Lanesborough hotel
• Constant communication with target media
• Co-ordination and development of proactive PR calendar
• Deliver adhoc, tactical and strategic press campaigns as and when required
• Evaluate success of all press activity and present meaningful analysis and feedback
• Budget management across press and events
+ Show more
Skills
- Fluent French
- Project Management
- Consumer Behaviour
- Digital Marketing
- Google Analytics
- Brand Partnerships
- Self Starter
- Strategy Implementation
Education
DiplomaUniversity of Oxford - Oxford Said Business School
- Oxford, United Kingdom
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BAUniversity of Exeter
- Exeter, United Kingdom