Matilda Simpson
Available

Matilda Simpson

MarketerLondon, United Kingdom
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Connections
CW
Alice Charman
Matilda Simpson
Available

Matilda Simpson

MarketerLondon, United Kingdom
About me
I am an ambitious, creative self-starter
Projects credited in
  • CEFINN Studios Campaign Lookbook
    CEFINN Studios Campaign LookbookEcommerce styling for the campaign lookbook for CEFINN Studios.
  • Magazine Advertorial - The White Company
    Magazine Advertorial - The White Company
  • Catalogue Design for Premium Womenswear Brand
    Catalogue Design for Premium Womenswear BrandRange of catalogues, customer mailouts and 'The Times' Style magazine insert for the brand Cefinn. Focusing on using brand photography and clever artworking to display the product and grow the identity of the brand.
Work history
    K
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    Head of Digital Marketing & MarketingKatherine Pooley
    London, United KingdomFull Time
    - Create and implement a marketing and digital marketing strategy - Work closely with global PR teams (in Asia, US and UK) to optimise global coverage online and in print - Weekly reporting and analysis demonstrating brand growth WoW - Create multiple partnerships with like-minded brands to maximise brand exposure - Budget allocation and management - Event management - Using CRM tools, influence consumer behaviour and drive conversions - Boost eCommerce sales by creating products at a more accessible price point. - Develop internal team systems and processes to streamline workload, efficiency and productivity purchasing power in order to improve online sales - Develop content for journals through partnerships and to boost SEO and organic backlinking - Introduce PPC to the brand which has seen an increase in conversion from 0.2% to +4% WoW
    The White Company logo
    The White Company logo
    Senior PR & Marketing ExecutiveThe White Company
    London, United KingdomFull Time
    • Organise press events for 300+ journalists • Partnership collaborations with companies such as the Royal Academy and The Lanesborough hotel • Constant communication with target media • Co-ordination and development of proactive PR calendar • Deliver adhoc, tactical and strategic press campaigns as and when required • Evaluate success of all press activity and present meaningful analysis and feedback • Budget management across press and events
+ Show more
Skills
  • Fluent French
  • Project Management
  • Consumer Behaviour
  • Digital Marketing
  • Google Analytics
  • Brand Partnerships
  • Self Starter
  • Strategy Implementation
Education
    University of Oxford - Oxford Said Business School logo
    University of Oxford - Oxford Said Business School logo
    DiplomaUniversity of Oxford - Oxford Said Business School
     - Oxford, United Kingdom
    U
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    BAUniversity of Exeter
     - Exeter, United Kingdom