Matt Ayres
Available

Matt Ayres

CopywriterCardiff, United Kingdom
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Matt Ayres
Available

Matt Ayres

CopywriterCardiff, United Kingdom
About me
Freelance copywriter specialising in online content. Previous and current clients include ASOS, Tesco, Virgin Media, The Guardian, ShortList, GoCompare and Green Man Festival. Based in Cardiff, South Wales.
Projects
  • GoCompare content
    GoCompare contentOnline content for GoCompare, covering consumer issues such as energy, credit cards and broadband. The content I have written clarifies potentially confusing topics for consumers while enhancing the online experience for GoCompare users and improving the website's SEO.
  • The Guardian online features
    The Guardian online featuresFeatures commissioned by The Guardian's small business editor and published on the newspaper's website. I sourced case studies, conducted interviews and undertook extensive research for each article, ensuring complete factual accuracy while covering the issues affecting small businesses via relatable, people-centric stories.
  • ShortList online features
    ShortList online featuresOnline features commissioned by ShortList's editors and published on the magazine's website. These features were shared widely on social media, and continue to help ShortList reach new audiences via search and social media.
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Skills
  • Marketing
  • Marketing Strategy
  • Copywriting
  • SEO Content
  • Social Media Marketing
  • Digital Marketing
  • Website Content
  • Website Copywriting
  • Branded Content
  • Content Creation
Education
    C
    C
    PG Dip Magazine JournalismCardiff University
     - Cardiff, United Kingdom
    Graduated with merit from Cardiff's world-renowned postgraduate journalism course.
    C
    C
    BA Journalism, Film and MediaCardiff University
     - Cardiff, United Kingdom
    Achieved a 2:1 and won two student media awards as an editor of Cardiff University's student magazine.
Awards
    C
    C
    Best magazine section (Film)Cardiff University
    Student media award judged by Dazed & Confused editor Rod Stanley.
    C
    C
    Best criticCardiff University
    Student media award judged by former Guardian journalist Hannah Waldram.